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  • Main Subject - Where Does Your Talent in Business Live?

    Do you want to completely eliminate every competitor you will ever face?

    Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter?

    Does feeling good about th
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e start of every day excite you enough to take action that is different than what you have been doing?

    If so, I would like to introduce you to the greatest single differentiator anyone can ever have; your authe
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ntic talent in business.

    Talent is that secret that has been seen as the domain of people we call "talented." Artists, writers, musicians, anyone involved in art.

    But art is really life after all. Talent does
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    not have to be limited to people engaged in artistic pursuits.

    Art is the expression of a feeling. An emotion captured in a medium. Limiting the medium to paint, musical instruments or paper, really limits all
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    that art is.

    When you break it down, art is really just an expression of a feeling you have in your heart. It can be anything; a business, an idea, or simply personal inspiration.

    The creative application of t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    houghts and feelings from the mind to the outer world is what we call talent.

    And talent lives in the heart and mind of anyone who is willing to slow down long enough to understand and experience it.

    One of
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    the better examples I've seen recently is from the mortgage industry.

    At the start of 2005, Eric was stuck. He was not reaching his full potential in the mortgage business, but knew he could.

    Through ques
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    tioning and evaluation we discovered that he truly cared about people. He was not just looking to get a deal done and move on. He actually took each loan personally, as if it were for a member of his own family.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically


    He had a talent for understanding each client’s unique home buying needs and knew how to find great solutions that met them. Basically, he would dig when others in his industry would have given up.

    Once he un
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    derstood his "talent" he was able to articulate a message of "Taking your loan personally, treating every client like they were members of my family."

    Once that story got out, people were attracted and Eric dou
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    bled his business. Why? People understood the difference between Eric and everyone else in the same business.

    They related to the authentic talent and passion that came from his heart. This developed interest a
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    nd trust, because it was an authentic, heartfelt message.

    Everyone else was selling low rates. Eric was selling care, understanding and focused solutions to specific challenges.

    Authentic talent and passion li
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ves in your feelings, your heart. It is the most powerful business building strategy you can ever use.

    It's all just a matter of slowing down the reactive, rational mind long enough to get in touch with the fee
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    lings you have about your business and life.

    Then all you have to do is create a message that relates well to a specific group of people who have a reason to care and tell your story to them consistently.

    T
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ake this ACTION Step
    How to create your talent in business story

    1. Sit down in a quiet place with a pad of paper and complete this sentence "My authentic talent and passion in business is _
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    __________.”

    2. If you don't know what to write, STOP. You are thinking instead of feeling.

    3. Quiet the mind by not thinking of anything. Focus on your breathing. Allow the mind to be still. Anyti
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    me a thought comes up, imagine a blackboard and erase the thought. Then refocus on your breathing.

    4. When your mind is quiet ask the question again.

    5. Write down the very first feelings, thoughts and impress
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ions that come to you as you sit in this quiet personal space. Take 10 to 15 minutes to complete this exercise.

    6. Let your notes sit for a day. Then come back to them and evaluate what you wrote down. How does
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    it feel? Is it authentically you?

    7. Create a sentence that starts with I am a ________(your talents and passions) that ________ (results people gain from your talent)

    For me it is I am a motivational trai
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ner who inspires small business owners to use their authentic talent in business as their greatest competitive advantage.

    Congratulations, you have taken step one with me in helping you Develop Your Vision


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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