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  • Main Subject - Why Bother With Social Networking Sites Like LinkedIn?

    Q: I think I understand the value of networking as well as the next businessman, but for the life of me, I don't really see what sites like LinkedIn, Ryze and Ecademy can do for me. What's the point of these sites other than just as
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    some sort of digital popularity contest?

    A: My good friend and colleague Liz Ryan, head of the women's power networking group WorldWIT, Women in Technology, has a great answer to this sort of question, an answer that I'm quoting h
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ere with permission:

    I ask people to join LinkedIn, and often they say "I don't want the spam." So I say "You won't get any spam." And they say "But I'm not job-hunting." And I say "You don't have to be job-hunting." Then we go back
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    and forth for awhile. It's a bit of a challenge to get my own friends to see the forest for the trees, sometimes. When Monster.com was new, the big idea was to post jobs online. As an HR person, I can tell you, Monster is a pretty
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    awful place to post jobs. You get KILLED with unwanted resumes from job seekers all over the world. I truly believe that Monster.com is the reason that HR people no longer respond to online job seekers - and sometimes offline job s
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    eekers - with any kind of response.

    Anyway, over time HR people and recruiters figured out that the real value to Monster is the ability to search the candidate database (for a fee). Maybe some of the same thing is happening with Li
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    nkedIn. What seems like the obvious benefit to membership may not be the key feature for a lot of users. See what you think about this LinkedIn primer that I share with my friends. If I'm doing something I shouldn't be doing on Lin
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    edIn, I'd love to know that too!

    1) Your profile itself is a great value to joining LinkedIn. I get great, useful contacts from my profile appearing on LI, and of course it's free.

    2) Even if you're not job-hunting or doing business
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    developing or searching for contacts yourself, it's a great thing to be able to be a conduit for your friends. They really appreciate that service that you can provide for them. Just the reconnect- with-an-old colleague bit is a god
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    send: where else can you do that online?

    3) LinkedIn is the google for individuals who aren't high on Google rankings. That means anyone who's in a corporation but not senior enough to appear on the About Us/Management Bios page (al
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    though of course, those execs are often on LinkedIn too); anyone who is a partner in a consulting firm but perhaps not often in the news or otherwise mentioned online; and zillions of other people whom you'd have trouble finding if
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    it weren't for LinkedIn.

    4) Let's say you have a business meeting with the VP of Marketing at a major corporation next week. If it weren't for his profile on LinkedIn (say, if you were having this meeting three years ago), how woul
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    d you learn where he went to school, where he worked before his current job, and other details about him? With the help of his LinkedIn profile, you're a zillion times better prepared for the meeting.

    5) Now let's say that VP of Mar
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    keting is behind the curve and doesn't have a LinkedIn profile. No big; you find another connection of yours who works at the VP's current company, and ping her for some background. See? LinkedIn to the rescue again.

    6) Want to kn
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    w who's working in a particular industry space in a given city? LinkedIn search. Intelligence gathering, even if you never contact any of the people you find.

    My point is that there's lots more to LinkedIn than just reaching out to
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    people for job leads and for business development leads - not that either of those are bad things. And I agree with other posters that you have to use the tool, rather than just join up and sit there like a lump. But I'd love to he
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ar stories of some more creative uses for LinkedIn, from other users...

    Thanks for sharing your compelling story with everyone, Liz. When I think about your point with Monster.com causing recruiters to never list jobs online anymore
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    , I not only know that it's true from personal experience, but also find it to be an interesting example of the law of unintended consequences, in the same way that a site like LinkedIn helps with market research or background chec
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ks.

    At the end of the day, in business you're ultimately constrained only by the skills you can bring to the table and the network of friends and acquaintances you can call on for help, advice and assistance. And if you don't help t
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    hem when you can, of course, it doesn't take long to be ostracized from a group, however informal or far- flung. But if you are part of a circle of professionals, you will always grow your career faster, smarter, and more profitably


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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