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Main Subject - How to Market Your Business Using Social Networking
Recently, I read several complaints by marketers who had tried using sites like My Space and other social networking sites to market thei
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r businesses.
They complained that these sites didn't really bring them any real traffic, and they really weren't making sales by using
They complained that these sites didn't really bring them any real traffic, and they really weren't making sales by using
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
these sites.
In essence, these sites were a waste of time to market on because they didn't produce any immediate marketing results.
As
In essence, these sites were a waste of time to market on because they didn't produce any immediate marketing results.
As
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
someone who uses My Space, as well as several other networking sites to market my business, I believe that these marketers missed the poi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nt.
Blatant marketing on these sites won't work. Your approach has to be far more subtle. Your goal should be something different: incre
Blatant marketing on these sites won't work. Your approach has to be far more subtle. Your goal should be something different: incre
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ase your presence on the internet, build backlinks from a major traffic site, and build your brand so that potential customers find you.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
1. Increasing your presence on the internet
This is especially important if you are new to marketing your products and services on the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nternet. You have to build a presence, and a big one, if you want to be found by your market.
"Build it and they will come" is the mantr
"Build it and they will come" is the mantr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a of those who are so overcome by their egos they think their sites will be found without any marketing effort at all.
Successful market
Successful market
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ers know this isn't true. You have to get out there and promote yourself if you want to sell your products and services.
Because social
Because social
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
networking sites are high traffic, you have a better chance of being found if you get out there and build a presence.
2. Building backli
2. Building backli
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nks
The search engines are constantly spidering these sites. Want to get your site spidered? Then building a profile on these sites will
The search engines are constantly spidering these sites. Want to get your site spidered? Then building a profile on these sites will
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
help the search engines find you and then ultimately, your customers can find you.
Remember, though, don't blatantly sell on these site
Remember, though, don't blatantly sell on these site
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s. Create a profile that tells everyone about you and your products or services. Include links to your website, or if you have more than
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ne site, all of your sites.
Make your profile keyword rich with keywords from your topic.
3. Branding yourself
Whether you are a write
Make your profile keyword rich with keywords from your topic.
3. Branding yourself
Whether you are a write
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r, or you are simply selling your own products and services, you will need to resort to shameless promotion if you want to make the sale.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
When you brand yourself, you are attaching yourself to a specific topic. You become an expert on the topic.
Writing articles and posti
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ng them on your blog on these social networking sites can help others become aware of your products and services.
This builds value, and
This builds value, and
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
by contributing to these sites, you are not only building value for them, you are building value for you.
What's key is to use a soft s
What's key is to use a soft s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ell approach. Establish your credibility and expertise. Get others to trust you and believe in your products. Then you will make the sale
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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