Main Subject - Internet and Businesses Online

In part 1 of this series on social networking sites, I introduced the concept of social networking sites and how to begin online networking. This month, in part 2, I detail some more specific networking a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd marketing techniques.

Keep it Real

Just as with every new communication technology, there are those who use the medium in overbearing, unwanted ways. Social networking sites are no different.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

The key term here is "networking," give and take. According to Bob Baker, author of MySpace Music Marketing, social networking success stories have one thing in common: "They’re all about the ping

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pong effect -- It’s you sharing yourself with and getting to know dozens and then perhaps hundreds of people. Those people in turn mention you to their friends."

It's NOT about posting, sending and other

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ise spamming hundreds or thousands of others. Because interaction is a key feature of these sites, the potential for backlash is enormous. Social networking sites are back-and-forth communication forums,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

i>not broadcast media. Annoy or abuse people and they'll tell the world.

So what can you do on these sites? How exactly does one share his/herself and get to know people?

Basic Online Mark

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ting Principles

There are certain basic online marketing principles that apply when networking online. Among them:

- First and foremost, no spam. Communication should be individual and meaningful, n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot bulk, impersonal nonsense.
- On a related note, do not use automated software to post generic comments or messages in bulk.
- When emailing or messaging, unobtrusively remind people of what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou do through your signature. Include your name; clickable Website URL; tagline or short mission statement; and/or other contact information in the signature.

Finding Connections

-----
S

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

debar on Terminology.
Those you connect with are termed differently across different social networking sites. "Friends," "connections," your "network" and "subscribers" all describe online associate

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Here, I use "network" and "connections."
-----

A critical component of successful networking (both in the physical and cyber worlds) is finding quality connections. On social networking sites,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

first think about the types of people you want to connect with (see "Whom to Interact With" in "Social Networking S

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tes (Part 1)". Then use a variety of methods to find them:

- Use the site's search features to find connections by their psychographic or demographic features (religion, age, gender, geographic locat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on, interests, likes/dislikes, etc.)
- Each time you find a new connection, look for additional connections in her or his network.
- Study comments on your connections' pages -- or those outsid

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e your network with similar interests -- for potential new connections.

Approaching People to Become a Part of your Online Network

After finding potential connections, approach them about bec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ming part of your network. Ways to do this include:

- Send a friend request to each.
- Post thoughtful, relevant comments on their pages (which also creates new links to your page).
- Return co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ments on your page with relevant ones on the commenters' pages.
- When contacting someone, send a private message and leave a comment on her or his page.

Working your Network

The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lip side of finding potential connections is having potential connections find you. There are several things you can do to become more approachable:

- Your page is the first thing people see when researc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing you, so keep it appealing. Regularly review comments others have left and delete irrelevant or crude remarks.
- Add new content to your page often, giving people a reason to visit regularly.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

- Set aside time to respond to comments and messages.

Like all worthwhile business relationships, online networks must be nurtured. Make the effort to do so, and over time you will reap the rewards

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/80915/mainsubjects-Online-Marketing-Through-Social-Networking-Sites-Part-2.html">Online Marketing Through Social Networking Sites (Part 2)</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/80915/mainsubjects-Online-Marketing-Through-Social-Networking-Sites-Part-2.html]Online Marketing Through Social Networking Sites (Part 2)[/url]

Why Interview? The whole interview process is a mutual exchange of information between both parties. You and the company need to be sold on each other for there to be a win-win situation that makes all parties happy.

For years, sales managers and sales trainers have been saying that sales is a ‘numbers’ game. I can recall my first sales manager telling me over 35 years ago, “If you will see enough people, you will make enough sales.” First of all what’s enough sales? Second of all, how many is enough people? Thirdly, is this the best approach to take to prospect for new business? This is why I hate clich?s and managers and sales trainers who quote them only because that is what they have heard for years.

As link popularity is one of the most important tools you can adopt to raise your search ranking, you need to take apt steps, from time to time, to stand ahead your competitors. And the one way, you ...

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Main Subject - Online Marketing Through Social Networking Sites (Part 2)

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