Main Subject - Internet and Businesses Online

A traveler’s experience is viewed as more powerful than an advertisement or even article; people trust other peoples’ experiences. People that travel also love to talk about

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

their experiences to their friends, family and co-workers; they want to tell you what was absolutely fabulous about their vacation, and they also want to tell you what went

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

wrong. All of these experiences make for good story telling at their next cocktail party or at Monday morning’s gathering around the water cooler.

Thanks to consumer revie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w websites, where users generate their own content, travelers now have the power to reach far beyond the water cooler; these sites allow them to post their comments and leav

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e what I call a “digital footprint.” Their comments have the potential to reach thousands of people, and influence their purchasing decisions, good and bad. A hotel with a b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ad review will see their occupancy plummet, but a good review will help reservations and increase ADR by building-up occupancy.

We are seeing now that 25% of all hotel book

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ings are being made online, and another 25% are made offline but are influenced by online research. So if your hotel can chance 50% of its revenue by ignoring user generated

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reviews, you are truly one of the few lucky ones; most hotels want to see every reservation make it through to the guest’s head hitting the pillow!

As a result, every hote

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l should consider putting in place an on-going system with an individual from the hotel responsible for monitoring consumer websites and seeing what comments have been made,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

good or bad, about your hotel.

If you find out that you have many negative comments, obviously it would be a good idea to address those problems internally and improve you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r hotel in the areas that guests are complaining about.

If you feel that comments were made unfairly or there was a valid reason for the error, I would suggest that the Gen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eral Manger go into the site where the complaint was made and note why the problem occurred and that it has been addressed and fixed.

For example, if a guest goes online an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d posts a complaint that there was no heat in room 203 and your hotel had a problem with your heating system, then post a response and explain that you had an issue that day

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, and it was taken care of immediately after the problem was brought to your attention. Ensure the online posting notes that the posting is coming from the hotel and is writ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ten in a professional, non-threatening way. This kind of message is best written coming from the General Manger or an equivalent person.

To help garner more positive commen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts on your hotel, try to encourage happy customers to comment online. If you have unhappy customers, cater to their needs until they are happy – that’s customer satisfaction

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

101. But in today’s digital world that the angry customer can tell more than their ten friends by posting online, customer service needs to take front seat. If you get thre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

atened by a technically-savvy guest, and they tell you that they are going to post some negative comments online, then I would make sure you cater to their needs immediately

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

; a posting online can reach thousands, and go past a person’s immediate circle of friends and acquaintances.

Here is a list of some of the more popular user-generated trav

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

el sites that accept comments and reviews:

www.Igougo.com, www.Epinions.com, www.Travelocity.com, www.Expedia.com, www.orbitz.com, www.Tripadvisor.com, www.travel.yahoo.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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