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Main Subject - The Outside Of The Box Is As Important As What Is Inside
So many people never think about the package when they develop a product. Packaging should be the first thought in product development -- not the last. Without the package, you couldn't even have a product to sell
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
or ship. After all, the package transports the product from point A to point B, protects it and secures the contents inside.
The product has to be shipped using some method of conveyance the package. So, no mat
The product has to be shipped using some method of conveyance the package. So, no mat
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
er what kind of product you develop (whether it be informative, literature or a physical consumer product) the choice of the shipping container or box is just as important as what you put inside it.
Your "package"
Your "package"
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is the first physical interaction with your customer or potential customer. What it looks like, the material it is made from, and the condition it arrives in all convey a visual image of the contents inside. Remem
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
er this connects back to you and the impression of your products or services: Bad packaging-bad products or services.
You can also easily destroy the good impression you have created about your product/services by
You can also easily destroy the good impression you have created about your product/services by
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
using "shoddy" packaging. Don't incorporate packaging into your shipping that looks as if it has seen better days or if it has been used and reused. There are some people out there that tout using any old box to s
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
ip a product; but if a good impression counts with your customer, don't even consider this as an option. There are many inexpensive packaging options that can create a unique look without having to spend a lot. All
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
it requires is a little ingenuity and creativity on your part.
Think about the box in the store that is torn, dented or shows obvious signs of damage. Do you ever buy that product? No way. It sits on the shelf fo
Think about the box in the store that is torn, dented or shows obvious signs of damage. Do you ever buy that product? No way. It sits on the shelf fo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ever and becomes more shopworn as time passes. Your immediate thought-It's damaged inside.
How many plain brown or white envelopes have you tossed without even looking inside at the contents? Why would someone wan
How many plain brown or white envelopes have you tossed without even looking inside at the contents? Why would someone wan
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t to see what's inside if the outside looks like garbage? Consider when you receive something that is torn, tattered and it is from someone unknown. Your first impression is a negative one. You may just pitch it be
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ore even opening it. The amount of things that are thrown away because they are unidentified or uninteresting is staggering. Mailrooms are often instructed to toss this kind stuff (junk) before it gets delivered no
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
matter who it's addressed to.
Here are some ways you can improve the odds to ensure that your product will be opened and seen by the receiver.
Always ship or mail a sample to yourself to see what condition
Here are some ways you can improve the odds to ensure that your product will be opened and seen by the receiver.
Always ship or mail a sample to yourself to see what condition
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t arrives in.
Clearly indicate who the material is from and why it is important to be opened promptly.
Use care when selecting packaging material. Make sure the materials will get the job done.
Co
Clearly indicate who the material is from and why it is important to be opened promptly.
Use care when selecting packaging material. Make sure the materials will get the job done.
Co
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nsider color as a differentiator from all of the white and brown out there.
Make sure the outside of the package screams "open me."
Ensure that the contents inside are protected and secure so they arriv
Make sure the outside of the package screams "open me."
Ensure that the contents inside are protected and secure so they arriv
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
in pristine condition. Think of ways to distinguish yourself from the competition. Even using such simple things like colored bubble wrap (no more expensive) can create a positive impression.
Make the packag
Make the packag
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e something that can be reusable or stored. (A client of mine who shipped flower bouquets made the shipping package in such a way that gift wrapping paper could be stored in the box after the flowers were long gone
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
)
Make sure the container is substantial enough to be returned should it need to be. Nothing alienates a customer more than having to find another box to ship something back in.
Think about what appeals
Make sure the container is substantial enough to be returned should it need to be. Nothing alienates a customer more than having to find another box to ship something back in.
Think about what appeals
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to you when you receive a package. What makes you want to open it? Incorporate that feeling into your shipping materials.
Whatever methods you decide to use to ship your products make sure that you put thought an
Whatever methods you decide to use to ship your products make sure that you put thought an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
creativity into the box or container before you send it out the door. It is difficult to overcome an initial negative impression of your product if it arrives in shop worn or damaged condition or in the worst case
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
broken. The customer may never give you a second chance.
Remember to make packaging of your product your first thought not your last. As in this case, what is outside the box counts just as much as what is inside
Remember to make packaging of your product your first thought not your last. As in this case, what is outside the box counts just as much as what is inside
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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