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Main Subject - Part Five: Social Media, Content Syndication and RSS Feeds
Content syndication means getting your message out in as many ways, to as many qualified audiences as possible.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Social Media is a term used to describe websites that let users contribute to the content, and tag and rate conte
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nt that is posted there.
You can add social media elements to the articles you want to syndicate in RSS feeds.
You can add social media elements to the articles you want to syndicate in RSS feeds.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
. To get more visibility for your content in a feed make sure you have the ability to add Technorati tags to the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
articles. This means that Technorati, one of the top content aggregators, will be alerted the moment you add new
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ontent to your feed. It also lets them know what your new content is about. Technorati rates new posts in blogs a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd feeds and tags help your content to show up sooner, and higher, in the Technorati rankings.
2. Make it easy f
2. Make it easy f
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r readers to share your content. They can post and tag your content on social media sites like del.icio.us and di
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
gg. These sites allow users to create a page of their favorite sites on a subject - a virtual library. Because th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
se pages are so focused on a subject, they are showing up high in search rankings. If your content makes it onto
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
these well indexed and ranked pages it can bring you lots of traffic.
3. Offer other ways to share content. Many
3. Offer other ways to share content. Many
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
people are not yet social media savvy. Add a Tell a Friend button that allows them to email the article to other
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
.
4. Creating a feed is not enough. You have to make it easy for the people to find and subscribe to your feeds
4. Creating a feed is not enough. You have to make it easy for the people to find and subscribe to your feeds
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. Include the auto-discovery code in your feed set up, so that any browser will see there is a feed on your site.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Place RSS icons on your homepage and every content page that has a feed. Offer the easy-subscribe buttons so that
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
someone who uses a well known RSS reader or a MyYahoo or Google personalized page can subscribe with one click.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Here are some examples of websites that are using these ideas:
SkinMD Natural
Paradise by Marriott
Mouse over
SkinMD Natural
Paradise by Marriott
Mouse over
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the RSS icon for a drop down menu of easy subscribe buttons.
At the end of each article there are Technorati tag
At the end of each article there are Technorati tag
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and the options for posting to the social media sites.
Content syndication pays off in search results. And when
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
readers like your content enough to bookmark it and share it with others, you'll see the results in your traffic
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/80800/mainsubjects-Part-Five-Social-Media-Content-Syndication-and-RSS-Feeds.html">Part Five: Social Media, Content Syndication and RSS Feeds</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/80800/mainsubjects-Part-Five-Social-Media-Content-Syndication-and-RSS-Feeds.html]Part Five: Social Media, Content Syndication and RSS Feeds[/url]
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