Main Subject - Internet and Businesses Online

The concept of Social Media Optimization (SMO) is becoming popular these days! Actually, wha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t it means????

Along with SEO, SMO has to be applied to websites to make them highly visibl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in social network sites such as Flickr, Digg, Myspace and much more!

Benefits of SMO:

Apa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rt from the Search Engines, you can also get additional traffic from various other channels

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hrough SMO strategies! Your website's popularity gets increased! You can have a better under

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

standing on what's the trend, what your customers actually needs from you, when you interact

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with your customers, their feedbacks, thus on improving your services/products thereby impro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ving the ROI (return on investment) through sites like Myspace. Through groups

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

like Google, Yahoo you are availed an opportunity to respond to your user's queries!

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The following tactics of SMO can be followed for getting higher visibility to your w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bsite!

In order to increase the linkability, you can make use of Blogs, Whitepapers etc

Bo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

kmarking – Use social bookmarking sites such as Digg.com, Del.icio.us, Netscape.com w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ith relevant tags and notes!

Using PDFs, audio and video files, we need to make our content

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

travel across different countries all over the world!

Making contribution such as providing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

codes to others may grow your site’s visibility! For example, Youtube.com offers us an opti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n to cut and paste their videos through coding!

Make use of websites such as Myspace, Frien

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dster to know your customers thoughts on your services/products!!

Draft Articles, press rel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ases and publish it article submission sites which can widely distribute your content.

----

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

-----------------------------------------------------------

Ideas and Suggestions are alway

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

WELCOME!

---------------------------------------------------------------

Cheers, Harini

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As a manager, there could be a lot missing from your control and oversight of the public relations function in your unit.

Rich Site Summary to some or RSS to many is the latest and one of the most compelling ways that marketers nowadays use to promote and eventually obtain new market for their product. The RSS mechanism allows you to...

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