Main Subject - Business

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically correct rh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

etoric yet the implementation of policies never seems to trickle down to those who are affected the most. The women employees know that policies, for the most part, are a joke and not taken seriously by the employer. There is a serious discrepancy in getting the "true" message to the right people. Here are some reasons

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

why.

1) Lack of legitimate support for women at work

The Party Line: The company has developed a strong platform of supporting women in the workforce. The Reality: Women have not attained parity with in the organization.

The Solution: The company needs more than rhetoric. A legitimate plan of understanding the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eal issues and implementation of solutions needs to be devised.

Start by assembling a team that is representative of the women within the company. Collect a good balance between the most senior women executives (if there are any), those who are on a management track and women who are considered 9-5 employees (not serio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

us career plans) yet are an integral component of the companies success.

This task force should address the following: What are the real issues that concern the women within the company? These issues should go beyond the obvious equal pay problems. Prioritize the list and understand that this is not a quick fix program

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. If the company has more than one location, representatives from different facilities should be included. This is not just a corporate headquarters problem.

The task force should also look outside the organization for examples of companies that have what are considered "best practices" in supporting women within the w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rkforce. It’s important for the team to understand that this is not a finger pointing exercise but an opportunity to establish parameters for what policies they would like to see implemented within their organization. Seeing examples of other companies’ policies in action and the successful outcomes will go a long way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

toward establishing a benchmark for beginning a program Outside experts and resources should be called in to share their experiences and progress in implementing similar programs

2) Employees are a resource.

The Party Line: Our employees are our best asset.

The Reality: The employees come last in a series of curr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ent economic issues. This reflects the belief that employees can be easily replaced or are overlooked while other financial issues are addressed. This is so commonplace that companies feel like they can resolve the employee issue at a later date. The reality is their reputation is already damaged. Women simply don't wan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to work for them no matter how attractive the job offer.

The Solution: Invest in employees as an asset vs. a revolving door policy. Do that by supporting continuing education and training. Note: This does not mean telling every woman who wants to go into management that they need to go back to school to get a MBA (an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

all too prevalent practice as an excuse for not bringing women into the managerial pipeline).

Encourage active participation in professional associations. Paying dues, supporting meeting attendance and training programs should be carried out. I find many women end up paying their own expenses to industry events just t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o keep their skill sets current. Provide external development opportunities where women can be among peers and role models outside their industry, i.e., leadership conferences, training. Encourage women to expand their skill sets such as writing articles and professional speaking. Have a mentoring program within the org

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nization where women can learn from each other and help younger women grow within the organization.

3) The Company reputation

The Party Line: Parading glowing reports and statements in the annual report and literature about happy employees and so forth. Trotting out the "poster child" a senior woman at the top (usu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ally there is only one) that is supposed to be representative of the entire female workforce.

The Reality: The company can't get talented women to come to work for it or stay employed by it.

The Solution: Once a reputation is damaged it’s very difficult for a company to overcome.

It’s a process that needs to be att

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

acked on many fronts. Just offering jobs to women is not enough. You need to be where the women are and advertise in the appropriate women's publications, sponsor the appropriate conferences, use job boards that target and seek out women applicants endorsing women's organization that are affiliated with the industry.

W

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rd travels fast and women will tell other women about female unfriendly policies. One of the tips I always suggest before considering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy.

If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate offic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels.

4) The company in action.

The Party Line: We actively seek and recruit women and minorities.

The Realit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely.

The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his succe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ssor couldn't care less. "Succession planning" is imperative to continue the message. This means that plans and policies that have been implemented by one leader are so firmly entrenched in the company philosophy that efforts to support and encourage women in the workforce continue unabated regardless who is at the helm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Promoting your business is extremely important and every business owner knows the importance of new, interesting and effective advertising and the impact it can have on business. By finding new and different ways to promote your business, you can put a whole new face on your company.

Try attaching a card to the bag when packing a customer's purchases. Attach one to anything that leaves your store. Florists can put a card into each bunch of flowers. Find ways of incorporating a card into the purchases of your clients. In this way he will remember you better and also might pass it on to other potential clients. This is the best way to start a network of advertising that a third party is helping you achieve. It is amazing where your cards could land up in the end.

If you are in a concrete cleaning business using a pressure washer or steam cleaner perhaps you have considered how you can get new clientele through advertising. It is a difficult business to advertise because you deal with business customers and direct mail generally does not work too well.

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