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Main Subject - Banners, Online Advertising, and Branding
Banner advertising can be controversial. For some time now we have been told that banners are a thing of the past. Well, fortunately there are plenty to be seen around wherever you go on the net. It would be a dull place without them.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
What Are They Doing To Banners?
From time to time we have been told that traditional pictorial banners are pass?, that nobody clicks on them anymore, that people regard them as money-grabbing, blatant, "advertising hype". We're told t
From time to time we have been told that traditional pictorial banners are pass?, that nobody clicks on them anymore, that people regard them as money-grabbing, blatant, "advertising hype". We're told t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
at by far the best banner ads are the wolves in sheep’s clothing - the banners that cunningly disguise themselves to look like a piece of text or a drop-down box, and not like a banner at all. The story is that everyone who is anyone is churn
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ng these out by the ton and making an absolute fortune from using them in their advertising.
Well - surprise - it doesn't take too long to recognise these banners for what they are. This is not to say that they may not be very effective used
Well - surprise - it doesn't take too long to recognise these banners for what they are. This is not to say that they may not be very effective used
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n the appropriate place - but that's not everywhere.
Recently, I read an article about the use of banners as advertising inserted within text, and the great click-thru rates they generated. These were "banners" only in the sense of being gif
Recently, I read an article about the use of banners as advertising inserted within text, and the great click-thru rates they generated. These were "banners" only in the sense of being gif
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
or jpegs. They were not pictorial in any way. They were designed to fit totally seamlessly into a page of text, with a couple of lines of text and a link on them. They were advertising that was trying not to look like advertising. With res
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ect, calling these "banners" is simply playing games. Because they look exactly like text, they are getting the click-through rate of any piece of text in a page. Comparing their results to pictorial banners is like comparing oranges with ap
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
les.
Why Pictorial Banners Top The List
There are two factors that the anti-traditional-banner argument doesn't take account of:
Firstly, the pictorial banner is brilliant for promoting the advertiser's own branding. No word banner
Why Pictorial Banners Top The List
There are two factors that the anti-traditional-banner argument doesn't take account of:
Firstly, the pictorial banner is brilliant for promoting the advertiser's own branding. No word banner
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
can come even close to evoking whatever ambience the advertiser desires, let alone make a unique statement about who the advertiser is. If you doubt me, take a quick look at some of the beautiful artwork created for the Casinos - ambience by
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he gallon. Would a two-line text ad do the job as well?
Secondly, there are people on the net, and not a few of them, who are actually looking for things - dare I say it, even looking to spend money. For these folk the right graphic may be
Secondly, there are people on the net, and not a few of them, who are actually looking for things - dare I say it, even looking to spend money. For these folk the right graphic may be
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
o less than a godsend. Would a text banner catch the eye and jog the memory as well as a graphic? Would it evoke that "Oh, that's the people I'm looking for!" response? You bet not!
Here’s another thing - does the text banner give you any
Here’s another thing - does the text banner give you any
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
oncept of the quality of the business that lies behind it? Hardly!
The fact is that online advertising is really not all that different in principle from advertising in the rest of the world, as some of the truly successful Internet marketin
The fact is that online advertising is really not all that different in principle from advertising in the rest of the world, as some of the truly successful Internet marketin
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
gurus have pointed out. So it stands to reason that the same precepts of good advertising still apply. It comes down to branding - creating a presence that can be instantly recognised by the customer. When all’s said and done the first ste
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of that process is very often visual.
Making the Most of Banners
With Internet advertising, we have in our hands the most brilliant promotion medium ever, in terms of both quantity and quality - something very special happens to imag
Making the Most of Banners
With Internet advertising, we have in our hands the most brilliant promotion medium ever, in terms of both quantity and quality - something very special happens to imag
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s and colors when shown on the screen with the light behind them. We need to make the most of that.
For those who persist in talking derisively about “eye-candy” - let them eat dry cracker biscuits. I say they are missing a whole vast arena
For those who persist in talking derisively about “eye-candy” - let them eat dry cracker biscuits. I say they are missing a whole vast arena
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
f appeal to the buyer via the senses. Most of us respond instantly in real life to “the look of things”. There may be some blessed mortals for whom the printed page means everything, but don’t count on them making up the bulk of the hordes y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
u hope to have beating a path to your website.
Fortunately, as Internet technology advances, we can make the most of the visuals and, within reason, we should do just that. This is as competitive a world as the “real” one - maybe more so. T
Fortunately, as Internet technology advances, we can make the most of the visuals and, within reason, we should do just that. This is as competitive a world as the “real” one - maybe more so. T
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e need is for very high-quality graphic and conceptual design in all areas of advertising and Internet marketing.
A business can cash in on this opportunity, primarily in its own website and emails, and secondarily on the Billboards of Cybers
A business can cash in on this opportunity, primarily in its own website and emails, and secondarily on the Billboards of Cybers
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ace - with the quality of its banner advertising. People may not click on banners every time they see them, any more than they follow up every ad that catches their eye in a magazine or on television. But if the advertisement is visual and m
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
morable, if it creates the right “feel”, and if the exposure is repeated and reinforced, when the time comes for them to buy, they will know exactly what and who they are looking for.
Will a two-line text ad or a drop-down box do that for you
Will a two-line text ad or a drop-down box do that for you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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