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Main Subject - Website Conversion Explained and 14 Strategies To Boost Your Conversion Rate
Have you heard about getting more sales and profits but receiving the same amount of website traffic? That's true and how this can happen is how well your site converts ie from visitors to sales. Your website conversion is one of the most fundamental aspects of your Internet business after getting the initial traffic because what's the use of dr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
iving traffic if you can't generate business with it. Many marketers are in constant need for more and more traffic but what if they concentrate their efforts on their sales letters, their ad copy and their product reviews for instance. This can have a dramatic effect on future website conversion results. Getting more traffic is nice but if you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
can convert much better, you'll get much more. So instead of focusing most of your efforts in driving more web traffic, try to improve your conversion rate as well. Now let's take a look at website conversion in more details. I will take an example from a sales page.
When we talk about website conversion, we use % to determine how well a site d
When we talk about website conversion, we use % to determine how well a site d
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oes. A 1% conversion rate is considered acceptable. This means out of 100 visitors, 1 will buy. If you get 2 sales out of 100 visitors, this means for every 50 visitors, 1 will buy and that's a 2% conversion rate which is quite good. If you get 3 sales out of 100 visitors, this means for every 33 visitors, you get 1 sale and that's a 3% conversi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
on rate. Now if you get 4 sales out of 100 visitors, for every 25 visitors, you get a sale and that's a 4% conversion ratio. The last two are very good as far as conversion rates are concerned. So a 2-4% conversion rate is nice to have. 1% is still ok but you need to consider the product price as well, a 1% conversion on a $97 product is very go
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
od, this means if you can get 100 visitors everyday, you can make 1 sale everyday and a nice profit.
On the other hand, if you are selling much cheaper items say at $20, you can get say 3-5 sales for every 100 visitors, what I mean is you might get more or less the same order amount. 1% conversion rate is the usual norm on the Internet because
On the other hand, if you are selling much cheaper items say at $20, you can get say 3-5 sales for every 100 visitors, what I mean is you might get more or less the same order amount. 1% conversion rate is the usual norm on the Internet because
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
it's not easy to sell online generally due to the fact that people don't know you and trust is important when doing business on the Internet. So your job is to make them comfortable to make a purchase. Eg saying that purchases are done securely on website, there is an iron clad money back guarantee and also a photo of you on the site for instanc
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e help to build trust because people like to know they are dealing with a real person and not a machine.
Also note that not all visitors will be targeted, hence affecting the conversion rate. Eg say you have 200 visitors, and you get 1 sale, you will say your conversion rate is very bad but what if in the 200 visitors, you have only 100 who are
Also note that not all visitors will be targeted, hence affecting the conversion rate. Eg say you have 200 visitors, and you get 1 sale, you will say your conversion rate is very bad but what if in the 200 visitors, you have only 100 who are
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
targeted and have an interest in what you have to offer. So sometimes, it's not obvious to calculate the conversion rate exactly.
Now let's take a look at some of the strategies that can improve your conversion rate. Here are 14 of them.
(1) A powerful headline which catches attention and entices the visitors to read more, meaning more chance
Now let's take a look at some of the strategies that can improve your conversion rate. Here are 14 of them.
(1) A powerful headline which catches attention and entices the visitors to read more, meaning more chance
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s in making sales. Use quotes in your headline. They have been proven to make it more effective.
A headline like "Discover 3 Hidden Steps That You can Quickly & Easily Use to Start A Profitable Internet Business In Less Than 48 Hours" is an example of a catchy headline which can make the visitor stop dead in their tracks.
(2) Bullets to emphas
A headline like "Discover 3 Hidden Steps That You can Quickly & Easily Use to Start A Profitable Internet Business In Less Than 48 Hours" is an example of a catchy headline which can make the visitor stop dead in their tracks.
(2) Bullets to emphas
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ze benefits of your product not features. Benefits sell. People want to know how your product can benefit them.
(3) Real testimonials from other satisfied customers. Sometimes you can get unsolicited testimonials which is good but when you don't, a good way to get testimonials is to offer your product for FREE to experts so that they can review
(3) Real testimonials from other satisfied customers. Sometimes you can get unsolicited testimonials which is good but when you don't, a good way to get testimonials is to offer your product for FREE to experts so that they can review
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
it and send you their feedback.
(4) A professional banner which reflects your product and any benefit that your product conveys.
(5) The use of other colors apart black. The color red catches attention, green makes you think of money, blue soothes the mind.
(6) Use sub headlines to break your mini-site sales copy into chunks of information t
(4) A professional banner which reflects your product and any benefit that your product conveys.
(5) The use of other colors apart black. The color red catches attention, green makes you think of money, blue soothes the mind.
(6) Use sub headlines to break your mini-site sales copy into chunks of information t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o make it well organized and more readable.
(7) Use power words to make your sales copy more effective. Words like discover, exclusive, proven, secrets, guaranteed, limited-time, results-fast, quickly, easily etc...are simple little words that can have a dramatic influence on your sales.
(8) Give bonuses or discounts for a limited-time. Put th
(7) Use power words to make your sales copy more effective. Words like discover, exclusive, proven, secrets, guaranteed, limited-time, results-fast, quickly, easily etc...are simple little words that can have a dramatic influence on your sales.
(8) Give bonuses or discounts for a limited-time. Put th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e price of the bonuses and offer genuine discounts.
(9) Use a Post Scriptum(P.S) - This is used at the end of your sales letter to re-state the product benefits and what will happen if these people don't order today or how your product will make their lives better.
(10) Be brave and put your own picture on your site. This seems to be rather ba
(9) Use a Post Scriptum(P.S) - This is used at the end of your sales letter to re-state the product benefits and what will happen if these people don't order today or how your product will make their lives better.
(10) Be brave and put your own picture on your site. This seems to be rather ba
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nal but putting your photo on your site makes you more credible. Remember trust is important when doing business on the Internet. People like to know they are dealing with a real person instead of a machine.
(11) Use a clear call-to-action eg "Click here now", "Click here now to take advantage of this limited-time offer" or "Click here now to g
(11) Use a clear call-to-action eg "Click here now", "Click here now to take advantage of this limited-time offer" or "Click here now to g
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
et your discounted copy". This is very important. Don't expect your visitors to take action by themselves. If you have done everything right and forget about including a strong call-to-action, don't be surprised if you see your conversion drop.
The AIDA principle
(i) Attention
(ii) Interest
(iii) Desire
(iv) Action
should be im
The AIDA principle
(i) Attention
(ii) Interest
(iii) Desire
(iv) Action
should be im
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
plemented in any sales copy.
(12) State that all purchases are done securely on your site, hence inspiring trust. Include a picture of credit cards.
(13) Offer a guarantee and use a guarantee icon.
(14) Allow people to contact you by providing your personal details.
Having a high converting website really makes a big difference to your botto
(12) State that all purchases are done securely on your site, hence inspiring trust. Include a picture of credit cards.
(13) Offer a guarantee and use a guarantee icon.
(14) Allow people to contact you by providing your personal details.
Having a high converting website really makes a big difference to your botto
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
m line. Just consider this. You have a website selling a $50 product and it's generating 1 sale out of 100 visitors per day. Per month, your total orders amount to $50 * 30 = $1,500. Now after you revamp your sales copy, you get 3 sales out of 100 visitors per day meaning $150 per day ($50 * 3). Per month, your total orders amount to $4,500. How
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
is that? Instead of getting more traffic which is much harder, you focus your efforts on your conversion which is more easier to do and now you have triple your earnings just by doing a few important tweakings.
So as you can see, working on your website conversion is crucial to the success of your Internet business. Traffic without any type of
So as you can see, working on your website conversion is crucial to the success of your Internet business. Traffic without any type of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
action is worthless and when your conversion improves, you'll probably get more results with the same number of traffic numbers simply because you know how to convert better. You just need to test, test and test to see what is working for you. Now go and improve your website to get more positive results with your traffic. You'll be glad you did
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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