Main Subject - Business

Many experts, students of marketing and even business people believe t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat it is impossible build a brand name out of non-popular industry an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that to try is simply a total waste of money. I completely disagree a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d can site numerous examples of brand names being build out of industr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sub-sectors which had little if any competition, but were complete do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s until someone built a brand name in the industry and changed the who

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e paradigm of the sector.

Lets consider Rent-A-Wreck for a moment. Wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

would want to rent a piece of junk and drive it around? Well, it appe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rs quite a few people and the brand name marketing the company did pai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

off big time. For years used car lots have rented out cars and never

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ad much clientele doing so.

Occasionally they would find someone who

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ould rent to own or decide they liked the car and then buy it however

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat was not so often really. Rent-A-Wreck on the other hand made somet

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing so simple a brand name, some might joke about it, but that is the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oint it brings up their name and you remember it; excellent marketing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ndeed.

In fact the brand name was built so well that anytime someone

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

as driving a piece of junk someone might say; “Where did you get that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ent-A-Wreck?” and thus Rent-A-Wreck became a household name, so advise

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the experts and business students to be very careful in attempting to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

efine what is and what is not a good brand name. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Case Study; Brand Name Myth #133

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