Main Subject - Internet and Businesses Online

Designing a professional web-site is at best a job half-done - unless it is able to attract customers and bring business. Web-sites are not merely for image enhancement - but also a marketing tool t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat attract customers and bring business. The least a web-site can do is to return the money invested in its creation.

To make a web-site work for your business - you must promote it among target a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dience so that potential customers can locate it conveniently and find it useful as well as easy to navigate. Many exporters make the mistake of investing total budget in web-design and leave nothin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

for promotion.

Your web-site, however good-looking and useful it may be, is not going to attract customers unless you work for it consciously. You must have a plan for promotion - and budget as we

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l ! If necessary, cut down on some fancy Flash gimmicks and invest that money in web-site promotion.

Developing Plan for Web-Site Promotion

To develop promotion plan for a web-site - one f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

irst needs to identify all possible sources from where visitors may come. The core of the promotion plan is to prioritize and maximize traffic from each of these sources.

There are essentially 6 so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rces of traffic to a web-site

Direct Visitors : Those who type in your domain name and go directly to your site. Off-line advertising, word of mouth, viral marketing etc. are main

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

drivers for this kind of web-site traffic.

Search Engine : Those who search for your name, product or service in a popular search engine and land-up at your web-site. This is going

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to be the most popular and major route, web-site visitors are likely to take.

Directories/Yellowpages : Those who find your company and consequently web-site from Web-based Yellowp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ages such as alibaba.com, vanik.com, infobanc.com, infospace.com etc. Vertical, subject oriented yellowpages (such as vanik.com, infobanc.com) are becoming increasingly popular than generalized ones

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

like infospace.com.

This channel usually sends high quality, serious visitors who has the potential to become customers in near future. Seriousness of the visitor is visible from the effort he/she

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

as demonstrated in reaching your web-site by first identifying a suitable subject oriented directory/yellowpage and then locating your company from it.

Banner/Advertisements : Thos

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

who reach your web-site by clicking paid banner or classified advertisement in another web-site or search engine. This is an easy but costly way of attracting visitors. However, it could be very ef

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

fective if proper care is taken to place banner/classifieds in strategically important places.

Link Exchange: Those visitors who find your web-site while surfing through another we

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-site of similar content. This is an inexpensive way of bringing visitors that has the added advantage of increasing Google Pagerank.

Target e-Mail Visitors : Those who click throu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rvice or in the information you are sharing - it may bring high quality visitors.

However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bring

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng customers - if anything it invites wrath of anti-spam groups and authorities.

Conclusion

If you have a web-site - you should also have a plan to promote it. Web-site promotion pla

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

should consider all sources of traffic, prioritize them as per available resources and present a step by step action plan. A good plan should set targets and deadlines as well as monitoring process

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/80186/mainsubjects-Attracting-Customers-to-Your-WebSite.html">Attracting Customers to Your Web-Site</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/80186/mainsubjects-Attracting-Customers-to-Your-WebSite.html]Attracting Customers to Your Web-Site[/url]

In a world with an infinite number of information options, the successful communicator will always be the one who offers what his audience wants to hear.

Did you recently purchase a CRM system to in hopes of increasing your sales? But, the increase hasn’t been what was promised or envisioned. Maybe you forgot the human touch.

Why you need to delve deeper in behind Ebay's Selling Secret techniques to become a success.

Tags

Links

Main Subject - Attracting Customers to Your Web-Site

Related Articles: