Main Subject - Internet and Businesses Online

You may know this by now, but I will tell you anyway, website visitors are hard to find. If you know you ARE getting traffic, but no one

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is calling, maybe your website just doesn't work. Critique your website and identify your website's strengths and weaknesses. These quest

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ons will convert visitors into buyers. Is Your Website Answering Theses 4 Simple Questions Visitors Are Asking?

Question #1:

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an you solve my problem?

Remember, someone has performed a search on your key word set and found you. They are very valuable to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you. Now it is your job to answer their questions and bring a solution to their problem. This is just one of the reasons why it is critic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

al to select key words that boom, bam, hit the "center of gravity" in your targeted market. This is one of the reasons why blogs (web log

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

) are great ideas. A lot of questions can be addressed in a blog over time and the search engines love them. Blogs offer lots of fresh up

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ated content. What more could a Search engine ask for?

Question #2: What do you do?

Yes, visitors are interested in w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at you do. Talk to your visitor. Use copy that involves them. Like you are talking to them. It's easy. Isn't it? Here's a hint. Slip into

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your weekend style of storytelling. Get to the point, but with flair and casualness that attracts listeners. Here's an example: you see

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

omeone you've not seen in a while and they ask what you are doing these days. Knowing their time and attention span could be brief, you d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

liver the key points with an anecdote, a comparison, an example--in short, a story.

Question #3: Who are you?

Your vi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

itor wants to know all about you. They want to see pictures of Your company, pictures of your employees and they want to know all your pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st history and experience. It is your job to give it to them. The best way to do this is to give it up. Let them know what your company l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oks like. Let them know the experience of your board of directors. This is usually accomplished with an About Us page that is just one cl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ck away.

Question #4: Do I believe you and can I trust you?

Let's talk about testimonials. Collect testimonials fro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

both clients and character testimonials from friends. And most importantly the testimonials must be meaningful. For example: "My company

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

grew by __ %" or "My profit ____ in ___ months." Another great way to gain trust is by developing an online relationship With an ezine o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an email newsletter. Share regular helpful information and don't try to sell your services. Just inform them on what you have to offer.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

So what is your website saying?

Is it talking and answering questions? Or is it just sitting there like a bump on a log

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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