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Main Subject - How Alan's Website Could Easily Make More Money
My Australian friend, Alan, recently got in touch for advice on how to make more money from his recently set up website. Alan is into natural health treatments,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
so his simplehealthmaintenance.com website is one that offers natural solutions to health problems.
Alan asked for my advice as to how to monetize the site, kn
Alan asked for my advice as to how to monetize the site, kn
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
owing that I have had success with Google Adsense.
First off, Alan needs to consider whether sales are his primary objective. If so, the addition of Adsense to
First off, Alan needs to consider whether sales are his primary objective. If so, the addition of Adsense to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
the site, whilst bringing in extra income, might reduce potential sales.
Adding Adsense to his site would be a quick & easy way to make money. I suggested a ho
Adding Adsense to his site would be a quick & easy way to make money. I suggested a ho
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rizontal Adsense link, just below the main navigation bar which runs across his index or home page. This would look natural and looks like part of the website n
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
vigation.
Also, the addition of a Google skyscraper unit on the right of his page would add value to the site, and also increase his income, but without detract
Also, the addition of a Google skyscraper unit on the right of his page would add value to the site, and also increase his income, but without detract
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing from his primary objective of sales.
Now, Alan is an expert on health, but not so good at search engine optimization. His heading for the page of “Simple h
Now, Alan is an expert on health, but not so good at search engine optimization. His heading for the page of “Simple h
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
alth treatments by non-invasive electronic acupuncture” may explain what the page is about, but it isn’t going to get him hordes of traffic from the search engin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
es – no-one is looking for either “simple health treatments” or “non-invasive electronic acupuncture”! Zoom along to Overture and check out their keyword select
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r tool in the resource centre if you want to see just what it is that people are searching for.
I suggested to Alan that he look at which words which people wer
I suggested to Alan that he look at which words which people wer
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e searching for. Although he is happy to buy traffic for the site, using the pay per click engines (e.g. Adwords & Overture). This makes it easy to get a top s
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
earch engine ranking for particular words or phrases (known as keywords) but can prove an expensive way of getting traffic.
Improving his “natural” search engin
Improving his “natural” search engin
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rankings, so that people found his site when typing in the keywords, would reduce Alan’s costs and increase his profit margins considerably.
This is relatively
This is relatively
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
easy to do, and in fact I ran this for Alan myself using Wordtracker. This is a handy piece of software which allows you to look at the supply and demand of pa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ticular keywords and spot gaps in the market, also known as niches.
In this case, just one of the keywords which came up as in high demand but low supply was “p
In this case, just one of the keywords which came up as in high demand but low supply was “p
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ain management with acupuncture”. Alan would do well to either use these keywords as part of his homepage or to create a new page with this title and heading, t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
gether with suitable webcopy.
By putting these keywords at the beginning and end of a new page of copy, very soon this will start to get ranked well by the sear
By putting these keywords at the beginning and end of a new page of copy, very soon this will start to get ranked well by the sear
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ch engines and receive visitors who arrive for free!
One other easy suggestion for Alan to implement, since he is also a writer, is to write a couple of article
One other easy suggestion for Alan to implement, since he is also a writer, is to write a couple of article
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
on the subject of natural healing and acupuncture and to submit them to Article Directory sites, such as Ezine Articles. This is a effective and natural way to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
get traffic to your site with minimum effort.
Watch out for your profit margins Alan – they’ll be going way up – just as you implement these few simple changes
Watch out for your profit margins Alan – they’ll be going way up – just as you implement these few simple changes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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