Main Subject - Internet and Businesses Online

So you want to market your website? First of all make sure that you have a good domain name. You want a name that is easy to reme

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mber and that says something to those who see it. It doesn’t have to be a full website; it can just be a name that redirects to yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r company site or any other site.

So now you have a name and you’re ready to market it. There are many ways to market online, how

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ver you can market offline with much success. Here are some ideas to get you started:

1. Vehicles – Your vehicle is a billboard

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat you drive everyday! Have your site on your vehicle. You can do magnetic signs from your company or local print shop, or vinyl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

etters. Go a step further and leave cards on your own windshield when you park it! People will take them.

2. Mail & Packages -

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tamp or write your website on all mail. My site is stamped on every bill or letter that I mail. I also sell on eBay occasionally

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd I always have my website in RED letters across the box. Many people see that box during the mail process. Be sure to include a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

business card inside the envelope or package for whoever is receiving it.

3. Clothing - Wear clothes with your website on them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e a walking billboard for your company. People will ask you questions. Buttons work well too!

4. Flyers & Cards - Use your webs

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te on all marketing materials and leave them everywhere you go. I post them on bulletin boards, in laundry mats, grocery stores, a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd everywhere that I go throughout the day. Keep a roll of tape with you in case there are no push pins. Tape a card to the insid

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

door of bathroom stalls. Sounds silly, but you can bet anyone who sits down will read it!!

5. Checks - Have your website printe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on your personal and business checks. You never know who may see it.

6. Auctions - Donate items to auctions and use your websit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

name instead of your name. It will say donated (Your Website) in the program for all to see.

7. Classified Ads - Small inexpens

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ve classified newspaper ads work well, especially if you have a good domain name.

8. Signs - Road signs work well. Keep in mind

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hey may not stay up long before they are taken down, but lots of people may see them while they are up. Just use a few words and y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur website. Simple is best.

9. Voicemail - Leave your website on your voicemail. If you’re not available to answer the phone, t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ey’ll get a reminder to visit your website.

10. Out of the Box - Think out of the box! Bus benches, shopping carts, sides of bar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s, restaurant placemats, floats in parades, and anything you can think of that will get people’s attention! Go beyond the ordinary

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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