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Main Subject - Reach Beyond the Search Engines to Promote Your Web Site
Not everyone will find your web site through Yahoo and Google. Here are some easy ways to increase traffic to your site beyond achieving a high search engine ra
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nk:
- Leave your site address on your voicemail. Customers are already calling you – why not entice them to visit your site so they can learn more about
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you and your products.
Offer coupons to your customers, but make them go to your web site to print them off.
Have an on-line contest.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
li>Have a survey for your customers on your website. Have an incentive (i.e. 20% off their next purchase) if they complete the survey. They are also a great mar
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ket research tool.
Make sure your site address is in your email signature.
Use your email account from your web site (i.e. yourname@yoursite
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
com. This is a soft sell, but it tells people where to look if they want more information about you.
Make press releases, and ensure they include your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
site address on them. You need to alert the relevant media about any innovations or developments with your business through a well written press release. Free
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ublicity in newspaper and magazine articles are far more effective than purchased promotions, and they are free.
Promotional items like t-shirts and m
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ugs should have your url on them. If you have a company vehicle, make sure it includes your domain name.
Give away free stuff on your web site. Exampl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s are free pictures, articles, software, or anything else in your line of business. People will visit your site for the freebies, giving you the chance to sell
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
your other products and services.
Participate in web-based discussion boards that are relevant to your business. Don’t just read entries, participate
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
and help others. Don’t forget to include a link to your site in your signature, and people will click on the link to learn more about your expertise.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
urchase pay-per-click (ppc) advertising to get keyword targeted traffic. PPC are ads you place on other sites or on search result pages, usually through search
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
engines like Google. You choose how much you want to spend, and the search words where you want your ad to appear. You only pay when customers click on your ad.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Your ad will show up under “sponsored links”.
Any stationary should include you’re a URL. Business cards, letterhead and envelopes should all have yo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ur domain name.
Use on-line auctions like e-bay to sell your products, and include a link to your site.
Have an electronic or print newslet
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
er with a link to your site. Newsletters are important because they keep your name in front of your customers.
Submit your site to the yellow pages on
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
-line and other directories for your industry.
If you have a storefront, put a sign in the window when you are closed that reads” Open 24/7 at www.you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
site.com.
Purchase ads in other email newsletters that reach your target audience.
I haven’t listed every way to promote your site, but if
I haven’t listed every way to promote your site, but if
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
you take some time and adapt these strategies to your industry, you are sure to be found. You can find traffic beyond the search engines! Be found and have fun
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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