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Main Subject - Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You
Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Make sure that you’re impressed in what you see, if you’re not move on. If you see average design and quality, expect the same if you hire them for your project.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
A designer’s skill set and talent will gradually improve over time, if you see average work, be careful not to hope that she/he will hit a flash of brilliance and design something spectacular for you.
Keep in mind that designers have different creative styles. Some designers are better with pho
Keep in mind that designers have different creative styles. Some designers are better with pho
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tos, some illustrations; some are edgy while others are soft and elegant. Ultimately you want to ask yourself, “Based on this designer’s portfolio, can she/he design in the style that I want and the quality and creativity that I am expecting?” If your answer is “no”, run like heck, if your answer
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is “yes”, you should hire them, right? Well, the answer is actually, “maybe”.
Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can
Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know. I’ve gone through hundred’s of artist portfolios. I know what to look for, and more importantly, I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
know what insider questions to ask to make sure I can make out the Contenders from the Pretenders. Now I am going to share these insider questions with you so you can make an intelligent informed decision on whom to invest your hard earned money in:
Question 1:
Is all of the ar
Question 1:
Is all of the ar
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
twork in your portfolio designs for real companies?
What You Need to Learn from Your Question:
Younger and or less experienced artists are instructed to fill up their portfolio however they can. Their portfolios often include factitious companies, school projects and artwork the
What You Need to Learn from Your Question:
Younger and or less experienced artists are instructed to fill up their portfolio however they can. Their portfolios often include factitious companies, school projects and artwork the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y came up in their spare time. So how can this hurt you? Remember that an essential skill designers must have is the ability to extrapolate real information from real business owners, then take that information and create something that’s personalized, effective and unique. If the artwork you are
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
looking at is primarily from companies that don’t exist how will you know if the artist can really listen and understand the unique vision and strategy you have for your business?
Question 2:
How long did it take you to design this or these projects?
What You Need to Le
Question 2:
How long did it take you to design this or these projects?
What You Need to Le
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
arn from Your Question:
Design, when there are no time restrictions is easy. I once heard from a recording artist that “cutting the first album is easy, you have your whole life to put it together. The second album is tough, the record label only gives you 6 months.” If you’re in busines
Design, when there are no time restrictions is easy. I once heard from a recording artist that “cutting the first album is easy, you have your whole life to put it together. The second album is tough, the record label only gives you 6 months.” If you’re in busines
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
you’ve got deadlines, so it’s critical that you know your designer is not only good but also fast and efficient. Artists adamantly complain about deadlines, here’s a tip, “If you don’t like or can’t handle deadlines, find another career”. If deadlines matter to you, speed kills, so make sure you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
choose a designer who can keep up with you.
Question 3:
What results did the company get from what you’ve designed?
What You Need to Learn from Your Question:
This one is huge, so make sure you ask it! Most artists (I mean almost all of them) don’t evaluate th
Question 3:
What results did the company get from what you’ve designed?
What You Need to Learn from Your Question:
This one is huge, so make sure you ask it! Most artists (I mean almost all of them) don’t evaluate th
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e success of their project based on results, rather if the project looks good. If you’re a business owner you’re going to be spending hard-earned money on this person, so you’d better get more than just a good-looking project. Ask the artist point blank, “Other than looking nice, how do your proj
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ects help companies?” If the artist doesn’t know this tells you that she/he isn’t interested in getting results, just designing something that looks cool. Whether it’s a sales flyer, brochure, business card, or web site, if it’s just interesting or cool, this isn’t going to benefit your business.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Only work with designers that evaluate the success of the project based on the positive reaction and the results they help you achieve.
Question 4:
Did the clients that you designed these projects for hire you again?
What You Need to Learn from Your Question:
Question 4:
Did the clients that you designed these projects for hire you again?
What You Need to Learn from Your Question:
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
his is a good one too. When you buy a new car, sure, you want to make sure the car looks and operates terrifically but you also want to inquire that the customer service is exceptional as well. Working with your designer should be easy, convenient and enjoyable, so you want to make sure you choos
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e someone who is good natured and helpful. Knowing how many and what percentage of clients come back on a regular basis to work with a designer will give you insight on how easy she/he is to work with.
Question 5:
Did the client(s) provide a testimonial?
What You Need to
Question 5:
Did the client(s) provide a testimonial?
What You Need to
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Learn from Your Question:
A follow up to question 4, question 5 will indicate if the artist really did an outstanding job on the designs that you see. Who better to hear about quality and service than past clients? Having a client go out of their way to write or record a testimonial is
A follow up to question 4, question 5 will indicate if the artist really did an outstanding job on the designs that you see. Who better to hear about quality and service than past clients? Having a client go out of their way to write or record a testimonial is
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a good indication the artist has gone above and beyond what was expected in either creativity, results or service. Look for an artist with a good number of credible, verifiable testimonials.
This list isn’t comprehensive by any measure, but asking just these 5 questions will save you a world of
This list isn’t comprehensive by any measure, but asking just these 5 questions will save you a world of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
headache and good deal of time and money. Designers like most people are hard-working, honest people, but it’s ultimately your responsibility to make sure you’re making sensible decisions about where to invest your money. Trust your instinct, ask intelligent questions and invest your money wisely
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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