Main Subject - Business

Is your company brand literally saturating your target markets? Is your c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ompany literally everywhere and on the lips of your customers, competitio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and vendors? Does your competitor sales teams compare themselves to you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n sales calls? Well having been a Founder of a Franchise Company, we had

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aturated our target markets and yes our competitors always compared thems

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lves to us and that actually helped us even more.

I call saturating your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

target market with your brand name; “The Power of Presence” and when you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave that you will know it and so will everyone else for 100-miles in all

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

irections. How do you get to such a saturation point, as the marketing ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erts often call it? They even write books about this stuff.

Well, you ge

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

there by carefully leveraging your marketing and advertising, promotion

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd public relations around a simple message and a consistent theme. Guess

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

what? It does not cost as much as you might think and in fact you might b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

very surprised just how inexpensive it really is when you have developed

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the proper plan of attack in the ready room before launch of the mission.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Once you reach this saturation point, the customers and future customers

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

will love you and the competition will despise and hate you? But that mea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s you are doing it all right. You may even find your competitions best em

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

loyees and team members try to cross over and come work for you. But hey

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat is a whole other subject. Patience Grasshopper. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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