Main Subject - Internet and Businesses Online

I have lost count of the number of free and purchased eBooks I have downloaded on the subject of Website Traffic, and not one of them so much as touches on the most important problem of all, never mind

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

offer some solutions

Not so long ago, one self-appointed Internet guru published a free eBook on how he generated over a million dollars in sales on the Internet in one day, forgetting the months of pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

paration that went into the project beforehand. The sales figure was presumably attained by making 1,000 sales of a $1,000 product; but once again, while his free eBook goes into detail about the proces

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it does not even mention the vital problem.

The real problem with Internet marketing is the one element that leads to the rapid collapse of numerous online business ventures, from the home-based part-

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ime Website run on a shoe-string to the massive million-dollar Websites that come and go overnight. And it can quickly be answered with one simple question:

What is the cost per sale?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

In simple terms, you need to know how many visitors to your sales page are required for each confirmed online order you take, and how much those visitors cost. In the million-dollar-day example, the aut

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or explains about the vast affiliate network that sent out his sales letter to their massive e-mail lists of potential customers. I do not know the exact figures, but I have read of people who profess t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

make millions online from an affiliate network of more than 55,000 and each with mailing lists that varied from 10,000 to 60,000 and more!

When you take the lower figure, it could indicate that they d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

spatched some 500 billion e-mails with the sales letter for this $1,000 product, and yet only 1,000 purchased it. Now that is pretty lousy conversion rate of about 1 sale from 500,000 e-mails; although

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he actual figure will probably be up to 10 times better than that because of duplicate names across the affiliates mailing lists.

That example is fluffy, because we do not know the exact figures, so le

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

us examine a genuine marketing program that I ran for a month last year for a group of garden decking companies.

I spent ?1,067 on click advertising, which resulted in 238,827 impressions and 12,016 c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

licks. The landing page had an offer of a free eBook on garden decking, and it had a 9.03% conversion rate, which provided 1,085 qualified enquiries. They were qualified by admitting they are interested

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in garden decking and providing full address details as well as pertinent information on the type of deck they would like to own.

The final sales figures were 10.5% or 114 sales of garden decking, with

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an average sales price of more than ?4,000 a time. The cost per sale was ?9.36 in advertising, which is good in any language, and so I had a winner and it only took one month and just over ?1,000 to tes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Naturally, now that the Website is fully developed and uses the other 120 ways of obtaining visitor traffic, it attracts considerable ‘free’ visitors that make the conversion rates and cost per sale e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

en more attractive. The important point is that with a 1-month test I was able to learn if the project was viable or not without spending a fortune in money and months of painfully wasted time and effor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

You can use this ‘missing ingredient’ to your own advantage when you start your next online business project. Write an excellent 1-page Website to promote your product or service, provide a good reas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n for visitors to leave their contact details, and a simple and easy form for them to complete. Write a strong advertisement that invites the reader to visit your Website, and do some test marketing.

I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the tests do not work out, cancel the project.

You have to do many tests in most instances, because there are so many variables in marketing online; but once you finish your tests make an informed bus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ness decision and move on.

When the costs per sale are not viable, then neither is your business project, and you must waste no further time or money.

© Copyright 2007. Brian Hunt. All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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