Main Subject - Internet and Businesses Online

When you start to learn about Web site Marketing invariably you come across these terms, So what do they all mean? and how do they impact upon your marketing campa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ign?

In this article we will be looking from the perspective of raising awareness of your web site through Search engines…

For starters a link is a clickable par

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of your web page that invariably leads to another web page. it can be a word a phrase, an image or any other visible element. we are all familiar with them otherw

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ise you would not have found this article.

Soft Links are also known as scripted links, they don't exist until the page they are on is displayed, an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

then a small script on that page creates the link dynamically. these links are of no value from a marketing perspective, unless it is your intention to keep Searc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

engine spiders away (there can be good reasons for this).

AVOID spending time getting links from people who only use soft links, they are wasting your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

valuable time.

Hard Links are written into the page they are always there no matter whether the user has scripting enabled or disabled, this is the most c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mmon form of link and the best. all search engines can find them and that's important from a marketing perspective. They come in two main flavours, Image or Text.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Image Links. When looking at a web page you may see some snazzy little pictures which seem to lead to some exciting or interesting little tidbit you want to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

find out about, So you click on it. That’s an Image link, But Beware Search engine spiders don’t have eyes. They are blind to the image. So they have to guess wha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the link is about. This guess is taken from the text around the image and from the page the image points to. But as good as they are spiders aren’t people and the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

get it wrong a lot.
Beware of Image links. Always fill in the “alt” text field and its best to back it up with a PROPER text link.

Text Links. These

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are hard links that are made up purely from text. No images scripting or other trickery. They are the original “Hyper Text” and where HTML (Hyper Text Markup Langu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge) got its name. They are also for our purposes the most powerful marketing tool. People click on them more than any other type of link, Spiders follow them with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ase. And more importantly they describe in just a few words what the target page is all about.

Avoid using complicated sentences for your text links, use

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

simple text. And most importantly use the words that people are going to search on as the text link.

eg:

Bad: Get your blue widgets here

So So : Get yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r blue widgets here

Good : Get your blue widgets here

Many people use the “here” word to indicate that the user needs to click here to get the blue widget, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d most users understand this. But a search engine spider only sees the “here” word which is meaningless so it ignores the link. The smarter spiders will work out w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hat the link is about the same as an image link, but its best not to force them to think, they do a better job just collecting information.

If you stick to the ba

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ics, Then Search Engine Spiders will deal with you kindly, If you don’t you may miss out on some very important traffic. Traffic that could make or break a website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/79721/mainsubjects-Soft-Hard-Text-Links--What-Does-It-All-Mean-And-Are-You-Using-Them-Correctly.html">Soft, Hard, Text Links - What Does It All Mean And Are You Using Them Correctly?</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/79721/mainsubjects-Soft-Hard-Text-Links--What-Does-It-All-Mean-And-Are-You-Using-Them-Correctly.html]Soft, Hard, Text Links - What Does It All Mean And Are You Using Them Correctly?[/url]

I'm not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s face it, controversy sells! John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell ...

Ever wondered why we always play games during team building sessions? This article explores how experiential learning can help people remember better.

Many marketers and marketing gurus are in fact preaching around about RSS being the King of content for today’s viral marketing strategy. What will amaze you more is once your RSS feed are caught in attention, webmasters' will add your RSS feeds to their websites, where you’ll gain all those FREE advertising and back links.

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Main Subject - Soft, Hard, Text Links - What Does It All Mean And Are You Using Them Correctly?

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