Main Subject - Internet and Businesses Online

Your Visitors Need To Know

Your visitors have to know what your Website offers within seconds of arrival, because if they have to wade through information to find out, the chances are they will leave you without ever knowing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

its purpose. What is worse, they will probably never return!

You know the principle function of your Website (hopefully), and you have to ensure that your headline and first paragraph of copy purvey that information in simple words that are q

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ick to read and easy to understand.

The chances are you already know this, but does your Website reflect this knowledge? Unfortunately, some 75% of Websites do not make it abundantly clear to their visitors exactly what they can expect to fin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on their pages. The statistics of these Websites will reveal the sad answer; their visitors stay only for a short time, visit only one or two pages, and take no positive action.

How Can You Tell Them?

There is a boring tren

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

towards excessively large, bold, and long headlines that almost fill the space ‘above the fold', and hopefully these have been tested against the more traditional style of headline that has proved successful for decades, or those Website will

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be losing business.

The professional copywriter will tell you ‘never use two words where one will do the job' and if you want to capture the attention of a new visitor to your Website, you headline must be brief and relevant.

Look at this ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mple from a presumably successful Website:

"Imagine Today You Put Into Motion A Few Small Actions That In Just A Few Weeks Delivered An Unstoppable Flood Of Traffic And Sales In Which The Only Way You Could Shut It Off Would Be To

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Call Your Web Host And Insult His Mother!"

I have not used the same large font that was on the Website, but even at this size, it is necessary to read it a couple of times before you fully understand the message. Surely, this

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

message is quicker to read, and easier to understand in a precise statement that makes the reader want to learn more.

How To Get More Traffic Than Your Website Can Handle!

The objective of your headline is to mak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the reader move to your first paragraph and continue reading; you promised something in the headline, and you must start to deliver, or lose your reader. This means your first paragraph must contain information that leaves the reader in no do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bt that the Website can deliver the goods and fulfil the promise.

The objective of the first paragraph is to make the visitor read the second paragraph, and so on until they reach the point where you ask them to act; this means to buy your pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

duct, register for a newsletter, or supply their contact details in return for the download of a useful product, eBook, or software.

Do You Confuse Your Visitor?

This is so easy to do, because all you have to do is ask them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o make multiple decisions, and they will stop dead in their tracks. You have a great landing page, wonderful headline, and marvellous copy and sub-heads all the way down your page.

However, when they reach the call to action, they see the ‘Bu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Now' button, and while their cursor is hovering over it, they see the links at the bottom of the page: Free Newsletter, Affiliates, Mailing List, and much more.

Worse, they see a small form, which offers them a free report or eBook if they s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bscribe; and so they do not buy your lovely product. They many not even subscribe to your newsletter, despite the great offer of your free ‘whatsit', because they are now confused. In the back of their minds, they hear their old grandma saying

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

"When in doubt, do nowt!"

Have One Objective

When you are driving traffic to your Website, especially if you are buying that traffic with advertising, make sure of your objective and only ask your visitor the one question.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

1. Buy Now! If you are selling a low-priced product or service;

2. Register Now! If you wish to gather contacts for future mailings;

3. Download Now! If you offer free reports, in exchange f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r contact details

Under any circumstances, do not, have any links on that sales page except to the necessary and all-important pages that open in another Window. These include your privacy statement, your guarantee, your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

contact form, and your about page, which tells them who you are and where you reside.

Watch Your Figures Climb

This all sounds so basic and simple, the chances are you will close this article and make no change

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to your Website. However, I guarantee that if you write a landing page along the above lines, you will find it performs better than any page your currently have on your Website.

Try it, now!

© Copyright 2007. Brian Hunt. All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all attend many meetings. The fact is that most meetings are too long, unfocused, too frustrating, and unproductive and yet meetings are a valuable way to gain collective understanding, buy-in, agreement, and consensus. Since meetings are necessary and can lead to important results, we need to figure out how to make more of them successful.

Description: The Internet is all about Information. Every single day people search for quality information on every topic under the sun. So why do so many newbies fail when trying to get their Info Product business going?

If you don't know what a support ticket software is, and you've used email to market and support your customers in the past, you'll surely be able to relate to the story of how email communication almost destroyed my business and left me shaking my hat for nickels on the city.

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