Main Subject - Internet and Businesses Online

Let me begin by telling what a brochure is not: Brochures are not just pieces of paper that you give away with the hope that somebody w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ill read it. A shotgun approach to marketing - they just do not work.

They are actually marketing tools specifically designed to infor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

prospective clients about the services or the product. Remember that you are these pamphlets, minus the talking part of course. They d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o the talking and presenting on your behalf.

Brochures are print flyers that strategists use to reach out to many prospective clients

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n less time. Call it an efficient approach to selling or advertising but it could only be effective if you are able to make others read

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it, ponder upon it, with the ultimate goal of influencing you prospective clients’ decision.

Here are some tips to ensure that you ha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e the ultimate tool:

1.Print brochures must be designed to catch the attention of your prospective client. That is the first rule. Bef

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ore anybody will go through the detail of your brochure, he or she will just skim through it. And if your brochure does not look intere

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ting enough, chances are your brochures will find its way to the nearest garbage bin. What a waste of money!

The name of the game is t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o make your brochure as attractive as possible. Studies show that people are more inclined to read something if it is visually appealin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Hence, in order for you get the reader going through your brochures’ entirety, you must be able to get his attention first. Remember

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his: first impressions always last!

2.Having caught the attention of your prospective client, you now have to develop the message. Thi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s is your sales pitch, if you like. It must therefore, capture everything you want to say about your services or product.

Your must pl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n your message carefully. Always remember that one clear message is better than many ineffective ones. This is where most strategists f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ail. They tend to put so many messages with the hope that it will be more convincing…NOT!

3.Some people write to impress but your broc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ures are not intended to be works of art or academic pieces. They are there to inform and persuade. Your brochure must therefore be ver

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y simple. Depending on your target clients, the language of the brochure must be able to reflect this.

Refrain from writing very long

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

entences. Long sentences and clutter puts off readers. Simple, short and crisp is the best strategy. Remember that you do not have to p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ut everything in your brochure because you will expect clients to call you and ask more if you get your clients’ interest.

The rule of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

thumb in designing brochures is to put yourself in the shoe of your prospective client. Always ask yourself if you were convinced by it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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