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Even before the invention of softwares and state-of-the-art equipment, desktop publishing was done manually by several people that combine graphic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

design and prepress tasks to create the ultimate marketing material like the ubiquitous poster, the ever popular postcard, and the multi-purpose

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business cards. However, with the combination of tasks, desktop publishing is often confused with the creation of graphic design, as well as the t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

asks needed to print advertising materials.

Here are some of the perceptions formed over the years about desktop publishing:

“Desktop Publishing

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

= Graphic Design”

True. Both are software tools that can be used to put ideas and concepts in a format that can be accepted for printing. They di

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ffer in that, graphic design is older in terms of years in the industry. In addition, it used to be that only graphic designers apply desktop publ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ishing on their projects. But now, anybody can handle the software tool with current developments making it more user-friendly even to first timer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s.

“Desktop Publishing = Amateur Design”

Actually, desktop publishing is not design itself. Rather, it’s the application of specific software to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

create marketing materials such as a poster, for printing purposes. In addition, there’s no such thing as “amateur design”. It depends on the pers

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on using the software for publishing that determines the quality of the end result. Desktop publishing therefore, is a means to create designs, wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ether good or bad, depending on the target audience response.

“Desktop Publishing = Professional Designs”

It is true that user-friendly desktop

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

publishing software makes it easy for non-professional graphic designers to create designs and layouts. With a wider range of choices for anyone f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

om templates, fonts and clip arts, to page layout and graphic images, it is easier even for beginners to develop really great designs. However, th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e software does not guarantee professional quality, despite several promises from the company that created the software. It still is best to get p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rofessionals who are versed with the current trends to create really professional graphic designs and layout. You need professionals to do a profe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ssional job.

“Desktop Publishing = Real Graphic Designers… Not!”

They say that real graphic designers don’t need the help of software to create

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

heir designs and images. In fact, desktop publishing takes out the “creativity” in graphic design. However, with the flexibility of desktop publis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hing nowadays, most of the graphic designers are now applying desktop publishing to their projects.

These are just a few of the perceptions, some

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

times considered as misconceptions, in designing graphics for your marketing materials. As always, you just need to figure out the truth from the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

false so you would be able to come up with a judgment that will suit you and your needs, especially when it comes to graphic design and publishing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

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Business premises are expensive and need a lot of careful thought so choose wisely and follow the tips in this article.

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