Main Subject - Internet and Businesses Online

Is it enough to have traffic to your website? For an SEO, that would be enough because his brief is to brin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g-in traffic to a website, but as a Search engine internet marketer would you be happy getting more and mor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hits and no business?

If you are savvy enough you would know it’s actually of no use to have increased fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tfalls and no real conversions. So, how to go about it and ensure that the conversion ratio is as h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gh as possible? This article will aim to address some of the conversion ratio related issues in re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ation to search engine marketing.

Globally a 1% conversion ratio is thought to be good enough. That effect

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ively means that one out of hundred visitors will actually buy something from your website. This ratio can

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erfectly suit big websites having thousands of visitors daily, but for small and medium size enterprises, o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e percent just may not be enough. Even though traffic more specifically targeted traffic remains th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

holy cow, conversions/ lead generation has increasingly become an important parameter in defining the succ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ss of a search engine marketing campaign.

There are two search engine marketing tangents that c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an help you achieve increased conversions. They differ in the level of control you as a search engine marke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er have on what a prospect sees on your website. The two scenarios need not be mutually exclusive and can b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

applied in tandem.

Visitor has more control

This is the typical scenari

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

when a surfer searches for anything on the web. You generally can’t term them as targeted visitors (althou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h they might be searching for something specific), but you as a marketer can’t exactly pin point their need

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Here the visitors have complete freedom and you augment it by providing him with as many options as poss

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ble.

The most important action that you can take in such a condition is to have an easily navigable websit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. The visitor should be able to reach out to what he is looking for in a maximum of three to four clicks. T

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at’s why the proper application of all web usability parameters gains importance.

To be continued in part

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Keep the design simple as this is the element that will attract people. In fact studies conducted fort his has found out the people identify and connect more with the message if this is put across in a simple manner. A picture can speak thousands of words despite being silent. All you need to do is find a picture that will suitable reflect what you want to say to people. Make sure that you make a good choice about the picture as this is that element which will appeal most to customers.

Have you ever walked into an office for the very first time and while waiting, find yourself looking around, examining everything in the room? You can get a real good feel for the people there and get a sense of what they are all about.

Today, companies that use email broadcasts, as a part of their marketing mix, know that a professionally produced email newsletter is one of the most cost-effective marketing tools available today. Choosing a customizable e-Newsletter Management System will help companies to generate more business, increase brand recognition, maintain repeat business or to offer your experience to the readers.

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Main Subject - Crossing the Fine Line Between Web Traffic and Web Conversion Ratio PART 1

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