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Main Subject - Search Engine Marketing and Your Site
Search marketing is now widely recognised as a highly effective way of reaching customers online. Last year, over ?2 Billion was spent globally in online marketing and the figures are set to soar. More companies with an online presence are turning to search marketing to reach prospective customers, generate traffic to their site and convert them in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to sales. So, how does it all work? If you’re considering investing a percentage of your hard earned marketing budget on search marketing you should have a basic understanding of where it’s going and how it works. Most search marketing companies talk about improved web site and page ranking but what exactly does that mean? What you want is to incre
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ase traffic to your site, improve sales and raise the brand. How does that happen?
SEM or SM?
Search marketing which has now dropped the less glamorous “engine” from its previous industry name of Search Engine Marketing really consists of two disciplines – paid search and organic or natural search. Paid search is of course what keeps G
SEM or SM?
Search marketing which has now dropped the less glamorous “engine” from its previous industry name of Search Engine Marketing really consists of two disciplines – paid search and organic or natural search. Paid search is of course what keeps G
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oogle in hyper-growth or more specifically Google Adwords. In the UK we must not forget Yahoo Search Marketing (Overture), Miva and Mirago. These engines all enable advertisers to Pay-for-Position (PfP) or Pay-per-Click (PPC). It’s important to note that such marketing is a form of advertising and such adverts wherever they appear should be annou
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ced as “sponsored” or labelled as advertising.
Paid Search
The PfP networks mentioned above are referred to as networks because, in nearly all cases, their adverts are shown across a network of sites. The sites in the network depend on the relationship that the main ad technology provider has with search portals. For example, if you se
Paid Search
The PfP networks mentioned above are referred to as networks because, in nearly all cases, their adverts are shown across a network of sites. The sites in the network depend on the relationship that the main ad technology provider has with search portals. For example, if you se
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
arch for something on Google and look at the Google Adwords shown, you will see the same ads on Aol.co.uk. You may see some differences due to advertisers’ budgets causing fluctuations in impressions, but they are same.
Organic Search?
Organic search or natural search results are provided by crawling search engines - more on those late
Organic Search?
Organic search or natural search results are provided by crawling search engines - more on those late
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r. The important thing to remember is that paid search is advertising and organic search is editorial. Well, that’s the analogy the search marketing industry uses to describe in Newspaper-like terminology the complex world of search. It’s a rather good analogy because it allows us search people to explain Search Engine Optimisation.
Organic Sea
Organic Sea
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ch and PR
So if you wanted to advertise in a national newspaper you could book it directly, use a media buyer, engage a creative agency and possibly a media planner. Well you can do all of that too with paid search. The management of paid search is big business. But what about editorial or those crawled results? Well to influence editorial
So if you wanted to advertise in a national newspaper you could book it directly, use a media buyer, engage a creative agency and possibly a media planner. Well you can do all of that too with paid search. The management of paid search is big business. But what about editorial or those crawled results? Well to influence editorial
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, you might engage a PR agency. Of course a PR agency’s not going to guarantee front page news but it will devise a strategy and execute on it to get results. Well in the world of search, to try and influence crawling search engines and their organic results, you should consider Search Engine Optimisation and you might consider a Search Engine Opti
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
misation agency. Another point for clarity, Search Engine Optimisation is a really bad term. You don’t and can’t optimise search engines you actually optimise the website you want to perform well in search engines. Unfortunately, we’re stuck with SEO and not a more logical name like “website search optimisation”.
The find, crawl, read, index an
The find, crawl, read, index an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rank
At ivantage.co.uk we always think of “ranking” on crawling search engines as just one of four steps in generating traffic and conversions in the process of successful Search Engine Optimisation. Your site, like every other site, needs not only to be ranked by search engines but found, crawled, read, indexed and then ranked by crawlin
At ivantage.co.uk we always think of “ranking” on crawling search engines as just one of four steps in generating traffic and conversions in the process of successful Search Engine Optimisation. Your site, like every other site, needs not only to be ranked by search engines but found, crawled, read, indexed and then ranked by crawlin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g search engines.
The UK's leading crawling search engines, spiders and robots
Notice I talk about crawling search engines. What on earth are these? Actually you’ll have heard of most of them, there really aren’t that many and certainly the only ones you need to worry about, as far as traffic is concerned, are Google, Yahoo, MSN, (Ask
The UK's leading crawling search engines, spiders and robots
Notice I talk about crawling search engines. What on earth are these? Actually you’ll have heard of most of them, there really aren’t that many and certainly the only ones you need to worry about, as far as traffic is concerned, are Google, Yahoo, MSN, (Ask
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Jeeves) Teoma and Mirago. Each search engine generally has a portal component which is the bit consumers visit to conduct their searches and a crawling component called the robot or spider. So each of the search engines I mentioned above has its own robot, each uniquely named Googlebot, Slurp, MSNbot, Teoma and Henry respectively.
So how does y
So how does y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
our site get found?
Well, robots work by following links. So getting a link from an established site to your site is vital. You can also see if search engines know about your site already by using the command site:www.yoursite.co.uk in the search box at Google for example. This asks the search engine to retrieve all the pages it has in its
Well, robots work by following links. So getting a link from an established site to your site is vital. You can also see if search engines know about your site already by using the command site:www.yoursite.co.uk in the search box at Google for example. This asks the search engine to retrieve all the pages it has in its
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
database (or index) from your domain. This allows you to see which pages the search engines know about. If you are not listed you need to establish links – ask friends, colleagues and business associates and submit your site at DMOZ and the Yahoo directories (note this is different to the Yahoo search engine) . You can also submit your site for cra
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
wling at most search engines, but be aware; submitting for crawling is not as good and being found for crawling!
So, how about being crawled, read and indexed?
Well, again the command site:www.mysite.co.uk on Google and on other search engines can really serve you well. Have a look at what text the search engines are indexing and the s
So, how about being crawled, read and indexed?
Well, again the command site:www.mysite.co.uk on Google and on other search engines can really serve you well. Have a look at what text the search engines are indexing and the s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ee if the links work. This can tell you a lot about how well read and understood your site is. One of the most important things you can do to improve your search engine readability is to use a unique, descriptive HTML Title on every page of your website. Also use a Description and Abstract Meta Tag (information inserted into the "head" area of you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
web pages) and remember that Title and Meta tags have two purposes. The first purpose is to compel users to click through from a search page to your website. Such Titles and Meta Tags are often displayed to users using search engines and so using promotional text such as “Free Delivery” or real unique selling points entice users to click through.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
The second purpose is ranking – so use keywords in the Title and Meta tags that have potential to generate the right kind of traffic to your site, but match the content of each page.
So what’s the key to good ranking?
The key to ranking is a great site with great content and an enviable back linking structure that has been established
So what’s the key to good ranking?
The key to ranking is a great site with great content and an enviable back linking structure that has been established
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
organically because other site owners have felt it important and useful to link to your site. Search engines really look for sites that are part of a thematic community and sites that rank the best are those that demonstrate authority over their subject matter with important, fresh, content, referenced by other websites active in the same community
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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