Main Subject - Business

I remember, as a child, raptly watching a Saturday morning adventure TV show where the hero was captured b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y the “bad guys” who gave him the “Ancient Water Torture” in order to extract secret information. Seems o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r hero was tied down while an endless amount of water was dropped on his forehead, drop by drop, until he

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ould capitulate and divulge the secrets. Of course, the hero managed to miraculously extract himself “jus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in the nick of time” and save the world as he did every Saturday morning.

Today the “Ancient Water Tortu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e” is still in use. It is an effective technique employed by mass marketers. They drip, drip, drip the s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ame information in the same “voice” over and over until we, as consumers, can never forget it. The techni

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ue works in all media. The critical element is repetition (drip), repetition (drip), and still more repet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tion (drip, drip, drip).

So maybe you don’t have a budget that makes it possible to purchase media for co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stant repetition or your marketplace is very small. If you only need to communicate with a miniscule univ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rse of customers and prospects “Water Torture” is an effective technique for you also. In fact, every bus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iness can make use of this technique by having all communications repeating the same message constantly an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

congruently in logo, name, and tag line by using them in your business cards, letterhead, signage, envelo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es, web site, on the sides of vehicles, apparel, memo pads, email signatures and everywhere else you can t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ink of.

The goal, of course, is to have your targeted audience retain positive information about your com

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any, products, and services at both the conscious and unconscious level. The amazing thing about “Water T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

orture” is that your message doesn’t necessarily have to be creative, funny, attractive, or meaningful. W

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ile it in the memory is easier if the message has those qualities, the key element is repetition – I’ll be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

every reader knows telephone numbers of a number of constantly communicating firms just because they keep

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

dripping it on your brain constantly.

Remember, repeat it until it is memorized, then repeat it some more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/7948/mainsubjects-Repeat-Until-Memorized.html">Repeat Until Memorized</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/7948/mainsubjects-Repeat-Until-Memorized.html]Repeat Until Memorized[/url]

Does this scenario sound familiar? Your print shop went two days beyond the promised delivery date of your promotional materials. Your freight forwarder did not deliver before the weekend but showed up on the following Monday.

Organizations have to be especially savvy in making wise financial decisions. Budgets are typically contracting rather than expanding, and donor dollars are harder to come by these days. Special events can be especially tricky as you need to deliver high impact on a very limited budget. Learn how to get the most of your budget dollars when planning an event for your organization.

Do you know how to write a great headline? You should because headlines are the lifeblood of your product/service. Newspaper and magazine headlines are some of the best you’ll see. They depend on these headlines for sales. And since they have about 4 seconds to capture your attention, they better be good.

Tags

Links

Main Subject - Repeat Until Memorized

Related Articles: