Main Subject - Internet and Businesses Online

Visual Designing or Graphic Designing is the methodology employed to communicate information using text or images

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng>. By using image development, typography and page layout Visual designing is performed and it is applied f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r magazines, websites, books and electronic media etc.

But when it comes to websites, search engine visibility should

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

also be taken into consideration.

What is SEO and why it is important?

SEO (Search Engine O

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

timization) is a technique for increasing visitors on website. SEO is a set of techniques em

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

loyed to ensure that a website ranks well on specific keywords or phrases. The direct advantage of SEO is that it lead

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to an increase in website traffic.

That’s why web designer should also incorporate SEO elements into the design blue

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

print to ensure maximum effectiveness as a business model.

Headlines are important part of any website s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make sure that headline contain keywords.

Only images are not important so use text link so

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that important content of the website can be linked out.

Always try not to create menu on the left

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and side of the website but if not possible then put some text with rich keywords on the top or the on the left h

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and of the menu because this will make the text as a first thing to read.

Cascading Styl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Sheet and Java Script are used to reduce page size and make the download time quicker so always use it.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Number of words for the title should be approx 9 and for description it should be up to 2

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and remember every page must contain the title and description with good keywords.

Many se

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rch engines cannot spider web pages with frames so avoid using frames.

Flash makes the downloading proces

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a slow one so if possible then avoid flash but if it is necessary then try to use it in minimal way.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

>Use HTML and web page creator software in such a way that unnecessary scripting codes can be de

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eted manually or be avoided completely.

These are some tips which should be kept in mind while designi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g websites. After all without understanding SEO principles, the whole endeavor won’t deliver results on expected lines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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