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Search engine marketing and optimization world is 'tasting' the new trend - the content copyrighting approach as means of protecting the web publishers and improving search engine rank

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing algorithms.

New Type of Content Copyrighting with Search Engines.

Imagine that when you publish anything new - salescopy, article, press release, etc. - you just login to your Google (it can be Yahoo, MSN or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ny other system) content copyrighting account and put the URL of the page where you publish this new content. Now this content is saved under you, and search engines know about it.

No longer you need to worry about distributing article

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o big media directories, and see how the article on your page gets to supplemental results (and the same YOUR article inside big article directory is not in the 'supps' just because this directory has bigger authority in the eyes of sea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rch engines). Or you don't need to worry about some "smart" affiliate copying the full content of your site on the blog and your site getting lower in the results.

These are the advantages that stay on the surface. But more advantag

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s on the way.

How Search Engine Ranking Algo is Improved.

Imagine that you can not only submit the content for copyrighting, but also give different levels of copyright authority to the content.

For example, you can give

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

authority A level to all sites where you want to publish your content. Let's say you wrote an article and want it to be published on 3 of your sites and 1 your blog. And you want search engines to "understand"
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ng> that all these 4 copies of your content are not some stupid duplicate content, but one article that you want to legally publish on your sites without any dup content problems.

So, you enter these 4 URLs into you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
content copyrighting account and give them authority A level, and search engines understand that "Ok, it's the same content, but with authority A level, so it is not a duplicate content, but the desire of the web publisher to d
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
liver this content via the ways he/she deems appropriate."

Authority B level is for those sites where you publish the content for the sake of bigger distribution, or some JV, or any ot
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
er form of cooperation. When search engines see that authority B is involved, they understands 'This page is not the owner's of the content page, but the owner of the content allowed publishing this content here.'

Plus, authority
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
B is also helping to improve search engine ranks. This is how it works - when people search for a keyword and find (for example) your article on different sites, then authority A page gets a priority over authority B
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
(if all other ranking factors for these pages are equal). Why does A have priority over B? Because a publisher who creates content must get some boost for the creation of content. Search engines have to somehow encourage the creation of the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
content - this is where authority A is helping. But also search engines must give content publishers a way to legally distribute this content (via article directories, for example), and this is where authority B is explaining all details to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
search engines.

And with this mechanism there is no need to worry about duplicate content. If search engines "know" how to rank it according to the levels of the authority, duplicate content is no longer a problem.

Content owner can add
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
RLs for authority B level inside the content copyrighting account. And this can even be automated in a following way: via the account a person who wants to take content of another persons sends an application, the owner of content reviews i
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
and gives necessary level of authority.

And when search engines see that a content is duplicated and has no authority A or B - well, this is up to search engines to decide where to put some "red flag" for this page or take any other actio
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ns to discourage the content stealing.

Advantages of this approach are evident as it helps to:

• encourage people to create more unique content

• give content owners the tools to protect their
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
content

• give content owners the tools to distribute their content without problems with supplementary results

• help search engines to improve their ranks via sending people to the 'source' sites where the content owner was publishing t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
is content

If you have any feedback or suggestions about this approach feel free to comment it and dispute here or on search engine marketing and optimization forums you are the member of. Any help to make this idea better is welcomed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Improve Search Engine Ranking Algo with Content Copyrighting

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