Main Subject - Internet and Businesses Online

The other day I went to a local seminar on "internet marketing". I honestly didn't expect a whole lot; it was one of those "how to make money on the internet" things, which promised to tell you tips on how to use the search engines to your advantage, ya

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

da, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar.

What surprised me was that the seminar on "how to make money on the internet" that was really nothing more than a sales pitch for an all day

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

seminar they would be holding several weeks later. And boy, did they have that pitch down!

I left after the first 30 minutes. It felt like we were still in the introduction stage of the presentation. Kind of like they kept making promises of all the th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ngs they'll be covering but never really covering them. I think that was just the point. This presentation wasn't about providing information on how to make money from the internet, it was about how you can learn everything you need to know about how to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

make money from the internet by coming to the NEXT seminar.

The presenter was professional and he didn't come off as a hack. He was actually very engaging. And interestingly they covered the "get rich quick schemes are a scheme" ground too. It was a ve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y effective 30 minutes. I almost wanted to sign up for the next seminar. Maybe I would had if I had not left!

Pre-Selling Is A Legitimate (And Effective) Sales Technique

While I don't care for this type of pre-sales schtick, it got me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thinking about how we go about selling those things that we sell. In fact, any good website uses some kind pre-selling technique regularly. Think about it, rarely does our home page actually sell the products or service we offer. That page is just an ov

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rview, an introduction, a flowery summary of what we or our products are all about.

As we click further into the site we get closer and closer to the actual selling, but depending on the breadth and depth of the site, we are often just pre-selling as v

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sitors click deeper and deeper in. This pre-selling, regardless of what page it is on, does the job of routing each visitor closer to the destination which is the sales page while continuing to build expectations as they move through the site.

And how

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oes all this pre-selling happen? Text. Content. Words.

The Product Should Not Have To Sell Itself

Many sites, especially e-commerce sites, feel that words are unnecessary and that the product should sell it self. They'll throw the spe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ifications onto the product page and believe that tells the visitor all they they'll ever want or need to know. Okay, fine, lets say the product does sell itself. But what about the pages that lead to the product? Surely you have pages that lead to the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

product pages, no? If your site has any kind of depth visitors generally hit the home page first (provided they didn't enter via a search that dropped them right on the product page). From there they have to (want) to click to a category of their choosi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g, and then they can click on individual products. That's two whole pages before the "sales" page, at best. For some sites there are more.

So let's analyze those pages. What makes a visitor want to click past the home page? Is it pict

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

res? Maybe. But I'd bet there is (or should be) some text on that page that gives comfort to the visitor and assures them that they came to the right place to find what they are looking for. Pictures are pretty and all but you got to make them want

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

/em>to click through.

If you've done your job on the home page then the user will click into a category that suits their needs. What does this page tell them? Is it just a list of products or have you taken the time to fill the visitor with more inform

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tion specific to the products in this category? Surely you can say something compelling about your battery chargers that is different from your batteries, or have content describing your snowboards in a way that doesn't sound like you're selling ski glo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es!

That's the pre-sell process. They are on their way t the sales page, but don't let them get distracted... keep feeding them the content that gives them the desire to keep moving through the site.

Help Yourself Sell That Thing You Sell
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ng>

You may think that you do not need sales content on each page, but let me tell you, it helps! The people who ran that seminar probably didn't need the pre-seminar in order to get people to come to the longer one. But they knew that a free
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
90-minute seminar is an easier sell than a $20 all-day seminar. Once the get them in the door then they have 90 minutes to make the case for the all-day seminar to follow.

In the same way, you may be able to sell your products on specifications alone,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ut you have your audience on your site, why not use every opportunity to you can to give them information that fills them with the desire to purchase your products... long before they ever find the product they are looking for. That's a much easier sell

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - How To Sell That Thing You Sell

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