Main Subject - Business

In parts 1 and 2, We convinced you you’ve got to have a website, and we’ve shared some things to consider before having one designed, so now it’s time to think about how you can g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

enerate revenue 24 / 7.

You’ve worked hard to build a business but let’s face it, you’re limited in how much you can make because your business can only be open a certain number

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of hours a day. If you provide a service to consumers or B2B clients, you’re even more limited in your earning potential because there’s only so much of you to go around. It’s tim

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e to embrace the old clich? “work smarter, not harder” or, as our Creative Director, Guy Richards, says “leverage your time” so you maximize your earning potential.

Using the web

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to maximize revenue might be obvious to those folks who sell actual items (if you have a store, you can open a store front on the web through your website), but for those folks w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ho provide a service, it can be a little challenging to figure out how to make this work.

Let’s say you run a spa and you’re in a resort like one of our colleagues. You can set u

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p a website that allows clients to order products and book services online. They can buy gift certificates for themselves or friends. They can forward your web address to friends.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

You can create the concept of an online “party” so a client can have all his / her friends buy things and get a small discount. You can keep in touch with them because they’ve gi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ven you their email address (this is the permission-based marketing we talked about in the previous issue), so you can educate them about taking care of themselves when they’re ho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me.

Perhaps your company is a large, multi-site location that sells and installs carpet. People in your office are often on the phone giving basic information about things like h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ow to get to the store nearest them, changing scheduled deliveries, and so on. You’re spending money on overtime because employees can’t get their work done if they’re always answ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ering the phone. You could put this information on the website and that would gain these workers more time to get their work done. You could have articles or “white papers” on top

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ics like carpet color, other flooring options besides carpet, how to care for flooring. You can notify people about sales through email.

Your website should really be an extensio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n of your business. It’s a 24 / 7 world and people want information when they want it. They also want to shop when they’re ready to shop. If they can’t get the information or prod

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ucts from you, they may decide that your competitor, who has the information and products available, is a better choice for them. You can’t afford not to have a website and you ca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n’t afford not to maximize that site.

No matter what your product or service, whether you sell to consumers or other businesses, a website is a must.

We hope you’ve found this s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hort series on web marketing helpful. The next few issues will address some individual topics we think are important as businesses grow and build their brand. But don’t be shy. Le

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t us know what interests you or keeps you up at night about building a brand, growing a business, or marketing in general. Just hit reply and fire away. Your question could be the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

basis for an upcoming issue.

© 2006 Abiah Designs. Visit http://www.abiahdesigns.com for additional articles and informat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ion on building a brand that resonates with your target market and to view their portfolio. Also, visit our BrandReturn blog

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When faced with the challenge of trying to find out information on companies, industries and sectors with no starting point (and often through stealth), there can be a tendency to believe that this 'new' knowledge does not come free. Yes, sometimes the answer is to buy a pre-written report, or pay to subscribe to certain data sources- however, these rarely give you the full picture. I find it satisfying to get this information free and often employ some of these methods, which unearth some gems that no report will give you.

Retail fasteners are available at any hardware store in the market and on the Internet. There are myriad varieties of fasteners ranging from tiny washers to huge bolts and nuts that are used in industries. Fasteners can be made from plastic and steel and the use that they are put through dictate the type of raw material used for manufacturing them.

Having had a busy week, I was only too happy to don my gardening clothes and get outside to do some planting, weeding and pruning last weekend. “It’s interesting”, I thought, “how business refers to a slight improvement as the green shoots of recovery”. I then began to think of other gardening analogies that could be applied to business.

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Main Subject - Can A Website Help Grow Your Brand? - Part 3

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