Main Subject - Internet and Businesses Online

Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

riginal content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.

What is a sitemap?

Put simply it's a page or p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ages that contain a list of and link to all the other documents on your site. This is useful on two levels:

1. Your visitor can quickly reference all the documents on your site

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to find exactly what they're looking for.

2. Search engine spiders can also quickly find and index every single page of your site in the least amount of time. The SEO benefits

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of using a sitemap far considerable and should not be ignored.

This is a win-win situation for you, your website visitors and the search engines. Put simply you're nuts if you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

've not included a sitemap as part of your overall website promotion strategy.

The good news is that it's never too late to start. You can create a sitemap page today but there

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are some rules to creating an effective sitemap that you need to follow:

Your sitemap must only be linked to from your homepage and no other page. Why? You want the search eng

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ine spiders to find this link directly from your homepage and follow it from there. Your sitemap MUST NOT be linked to from every other page of your site. Also from a Google Pag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erank point of view only linking to your sitemap from your homepage can also "funnel" PR quickly to pages all over your site.

If you have a large website of 50 pages or more li

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mit the number of pages listed on your sitemap to a maximum of 30. This is to prevent your sitemap from being misinterpreted as a link farm by the search engines. It also makes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he sitemap a lot easier for real human visitors to read through. Limiting the number of pages listed on each sitemap to 30 might mean splitting your sitemap over 5, 10 or 20 pag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es. This has to be done and the long term benefits are worth it. Bear in mind that if you do create a 20 page sitemap you've just created an extra 20 pages of content for your w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ebsite!

Make absolutely sure that each of your sitemap pages links to the next. If you have 10 sitemap pages in total then each of those needs to link to every other sitemap pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge. Otherwise both visitors and search engine spiders will find a broken link, lose interest and go away.

Test your sitemap thoroughly. Make sure all the links works. Make sure

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it's easy to read and navigate through. Your sitemap is there to assist your visitor and not confuse them.

How should you structure your sitemap? The following tips must be ad

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hered to in order for your site to gain the maximum possible benefit from having a sitemap.

1. The title of each sitemap link should be keyword rich and link directly back to t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he original page.

2. Include 10 - 20 words of text from the original page of content underneath the relevant sitemap link. This creates more content for search engine spiders a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd human visitors can see exactly what each page is about in advance of clicking. uman visitor benefit is that they can see what the pages is about in advance.

3. Ensure that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the look and feel of your sitemap page is consistent with the rest of your site. Use the same basic HTML template you used for every other page of your site.

So now you underst

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and the importance of building a sitemap for your website. There is work involved but the long term benefits for your websites far outweigh any effort you have to make right now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/78908/mainsubjects-Sitemaps-101--Back-to-SEO-School.html">Sitemaps 101 - Back to SEO School</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/78908/mainsubjects-Sitemaps-101--Back-to-SEO-School.html]Sitemaps 101 - Back to SEO School[/url]

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