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Yeah why not! They look good and can be very creative with a lot of visual effects. But the truth is they are not very search engine friendly

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. For those who have just spent a lot of bucks on creating a flash masterpiece, no need to panic, there are a few ways to help improve your w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bsite’s search engine visibility.

To give you a quick rundown as to why flash websites are not favoured by search engines, they are seen as

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a one page image file with no text based content. You will notice that when you navigate through a flash website, the URL address will always

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

remain the same. So here you have a website with no text based content, is a one page image file and has no internal link structure, translat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing into a search engine’s enemy.

Unless you have an extremely popular name within your industry or have an enormous amount of relevant inco

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing links, then you will get away with having a flash website for the obvious keyword phrases i.e. company name. Who would fall into this cat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

egory? An example would be Coca Cola, ever heard of them? So for those who fall into the other category, and that would be about 90% of us, f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rtunately there are alternatives to help boost your rankings.

There are three suitable methods that I would recommend. The first method is b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y far the easiest and cost efficient. It involves optimising your Title and Meta tags for the single page to the best of your ability and the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

including optimised text information beneath the flash image. Some may see this as a form of spam, but given the scenario, I would recommend

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

this method provided that the text is written accordingly and avoids keyword stuffing.

The second method can be quite costly and might not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e favoured given the fact that you have spent a lot of cash on your flash website. It involves developing a second site designed in HTML. Whe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n a visitor visits your site, they would be presented with two links, one to your flash site and one to your HTML site. That way search engin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

crawlers will access all the content and pages via the HTML website.

The third method is by far the most preferred. It works by developing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an HTML website with your flash images embedded on the page, and all content is written in text based form. This allows you to have multiple

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

TML pages which will give you more Title and Meta tags to work with, as well as keyword rich content to write for each page.

To sum up, depe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nding on your time and budget constraints, there are ways to help you avoid the search engine pitfalls of having a flash website. Any of the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ethods I have discussed, along with a strong incoming link structure, will help you get that extra exposure in the search engines. If are thi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nking of designing a flash website, make sure you look at implementing a search engine friendly strategy to avoid complications in the future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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