Main Subject - Business

It’s actually very interesting to be with a celebrity endorser for a while at a public place and see if anyone recognizes them, comes up to them just to talk, ask if they are who they think they are, ask for an autograph, or tell them, “I remember when I used to watch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you on TV”, etc. This simple little exercise, while never planned, gives us insight into the possible success of the celebrity endorser we are contemplating using and what type of value we might be adding to the company or product.

One thing that we have found to be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ritical is to never ever try and bring a regional celebrity endorser into a market that is too far from that celebrity endorser roots. Don’t try and place a San Francisco person in a New York promotion unless that person is from New York or currently lives in New York

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. A point of interest here centers on a promotion that is now being done with a member of the Hall of Fame. In our opinion, this was a very famous and recognizable person. We thought wrong. Before they ran the promotion we suggested that they test (always test idea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

) our concept by sending out one hundred emails to their target customer demographic. We were astounded at what came back. Only three of the people in the test knew who the celebrity endorser was and only one could name what team he used to play on. The point to lear

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n here: do not take a famous regional celebrity endorser and try and make a success of your promotion in a totally different region of the country. Folks, it just does not work and can be a very costly mistake.

One major selling point of using ex-athletes is the fact

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully left the industry, many times they have had very little exposure for many

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

years thus making it a tougher sell. If at all possible, when using someone who fits that mold, it is imperative that you somehow rekindle your customers mind by making an association with what they used to star in or be famous for when they were active.

Some celebri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y endorsers have distinguishing attributes that don’t allow them to be forgotten very easily…that is without a doubt a huge and often time’s overlooked bonus. Things that make them stand out often mean dollars in your pocket and help to create that endearing brand you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

had in mind. The list of things that are significant consist of things like, hair, beards, mustaches, birth marks, height, weight, etc.

The bottom line is the more recognizable your celebrity endorser is, the more successful they will be for your company or product.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

critical is to never ever try and bring a regional celebrity endorser into a market that is too far from that celebrity endorser roots. Don’t try and place a San Francisco person in a New York promotion unless that person is from New York or currently lives in New Yor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k. A point of interest here centers on a promotion that is now being done with a member of the Hall of Fame. In our opinion, this was a very famous and recognizable person. We thought wrong. Before they ran the promotion we suggested that they test (always test ide

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s) our concept by sending out one hundred emails to their target customer demographic. We were astounded at what came back. Only three of the people in the test knew who the celebrity endorser was and only one could name what team he used to play on. The point to lea

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rn here: do not take a famous regional celebrity endorser and try and make a success of your promotion in a totally different region of the country. Folks, it just does not work and can be a very costly mistake.

One major selling point of using ex-athletes is the fac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ty endorsers have distinguishing attributes that don’t allow them to be forgotten very easily…that is without a doubt a huge and often time’s overlooked bonus. Things that make them stand out often mean dollars in your pocket and help to create that endearing brand yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u had in mind. The list of things that are significant consist of things like, hair, beards, mustaches, birth marks, height, weight, etc.

The bottom line is the more recognizable your celebrity endorser is, the more successful they will be for your company or product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If it is time to renovate your home, consider becoming your own contractor and save yourself hundreds or thousands of dollars! If you are capable of completing the work yourself, bypass the costly contractors and finish the project on your own and under budget. For a larger project, hire individuals directly to work on each specific part of the renovation. Hiring sub contractors directly will still save you a great deal of money and allow you to better apply your budget to quality materials.

Ideally canvas printing means an image which has been printed on a canvas. Reproduction of original art work can be done on canvas with inkjet printers or dry sublimation. Earlier only offset printing was use for this and the results were also not too encouraging.

Consider the simple business card. Have you thought about what it means to your company? I have and that’s why I’m writing this treatise directed toward business people everywhere.

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Main Subject - Recognition…Is Your Celebrity Endorser Someone People Will Recognize

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