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Main Subject - Minding Your Own Brand - If They Come, Have You Built It?
Every time I watch television I see ads which depict the most wonderful places to shop. One particular ad depicts a home improvement supers
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tore full of friendly, helpful, knowledgeable staff in every department. The ad goes on to explain how this staff is there to assist you in
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
every facet of home improvement and repair. One day I needed a part for my kitchen faucet and a new cordless drill, so I set out for that
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
store.
Upon arrival the only person who acknowledged my presence during my first ten minutes in the store was the “greeter” who was trying
Upon arrival the only person who acknowledged my presence during my first ten minutes in the store was the “greeter” who was trying
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to get me to fill out a credit card application. The staff who were standing in the plumbing aisle shuffled me to the next person who “kno
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ws more about this department.” After talking to three associates and spending fifteen more minutes searching, I finally bumped into the fa
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
bled “plumbing expert’ who would know just what part I needed. Unfortunately he was new and the “other guy” who “knows all this stuff” was
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
not here today. He pointed me to where I could look for the part on my own and “maybe be able to figure out what is needed.”
After wanderi
After wanderi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng around the store for thirty minutes, I left empty handed and frustrated. I ended up buying my part and the drill at the small local hard
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ware store.
Why is it that companies paint such a wonderful picture in their ads only to disappoint the customer when they come to shop? I
Why is it that companies paint such a wonderful picture in their ads only to disappoint the customer when they come to shop? I
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t is not only the big box stores who do this. I recently read an ad for a local home heating company claiming that they “provide superior p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ersonalized service.” This was the same company who gave me the runaround when I first tried to set up my fuel contract. They told me “the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
person who handles that is too busy” to take my call and to “call back tomorrow morning when they might have more time.” In that case, I we
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nt with one of the “big boys” and I have been very pleased with the service.
Either big or small, my point is that if you say it in your a
Either big or small, my point is that if you say it in your a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d make sure you can and are delivering it 100% of the time or else you are setting your current and potential customers up for a big disapp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ointment. A disappointed customer may or may not come back, but either way they will talk and tell everyone about their negative experience
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
.
Wouldn’t it be better to exceed the expectations you set out in your advertising and have the resulting word of mouth advertising be pos
Wouldn’t it be better to exceed the expectations you set out in your advertising and have the resulting word of mouth advertising be pos
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
itive? As the line in the movie Field of Dreams goes, “if you build it, they will come” – if it is extraordinary, they will tell t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
heir friends. After all, word of mouth advertising is the most effective form of promotion, especially if it expands the reach of your paid
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
advertising.
Companies must remember that the first rule of setting expectations in your advertising is – If they come, have you built it
Companies must remember that the first rule of setting expectations in your advertising is – If they come, have you built it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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