Main Subject - Business

Chapter 9 of 14
How to quickly make a short list.

When compiling a l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ist of potential celebrity endorsers, it is paramount that you quickly, ac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

curately, and with stealth-like precision, weed out the non-prospects from

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the prospects. Once you narrow down the list, you can use some of the tec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hniques and questions raised in the “Famous Index”. This process will ena

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le you to make an educated, and well-thought-out decision.

Our short list

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is basically the tally of who is left after all the others have been care

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

fully eliminated. Just make sure that the list includes only those prospe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ts that fit the mold you are looking to fill. Many times, when this is do

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ne by someone who does not have the proper experience, they tend to rely o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

emotion. Emotion and gut feelings are part of the final process, but for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the short list, we recommended that it be based on the facts that you hav

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e regarding each potential celebrity endorser.

Some of the facts to consi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er include the celebrity endorsers personality, the product features that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

need a match, and finding a celebrity endorser who is a good match for you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

products traits and features.

Picking the celebrity who best fits your c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ompanies needs should be relatively easy at this stage of the game. All t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he prospects who didn't meet your needs have been weeded out. so the only

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

one (s) left are those that fit with your company and the branding proposi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion you are looking to promote. Choose wisely as you only get one chance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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