Main Subject - Business

There are 7 types of logo:

1. Typographic Logo which consist of word only e.g.: Sony, Panasonic, Toshiba

2

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. Geometric Typography Logo which consist of word (brand) and combined with geometrical shape such as square,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ircle, elipse. e.g.: Dupont

3. Initial Letter Logo which consist of one or more letters as an initial. e.g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

: Hewlett-Packard

4. Pictorial Just like typographic logo (see no.1), but pictorial logo has stronger charact

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r since the typography was designed specially to create or design logo. e.g.: Hard Rock Caf?, Coca Cola

5. As

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ociative Logo or symbol which has a direct associate with the product or main business core. e.g.: Shell, 2

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th Century Fox

6. Allusive Logo Logo that has indirect associate with the product or main business core. e.g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

: Mercedes Benz, Alitalia

7. Abstract Logo that has an abstract symbol. This kind of logo is usually hard to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nderstand, because the design comes from a very long process. In fact, it’s losing the basic form. Since the lo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o becomes an allusive/abstract symbol, everybody would have different perceptions about this kind of logo.

Per

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onally, I love an allusive and abstract logo, because logo must be unique, simple and have a strong character.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The basic idea could be anything as long as related to the company. It could be the product, main business core

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the philosophy, the background, geographic, vision or mission, etc.

If you’re designing logo for fitness and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pa center, leave the muscle and fitness equipment kind of image away. Start to think deeper about the purpose o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

being healthy and fit instead. What people get when they do exercise and spa (regularly)? The answer is “Their

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bodies will be healthy and so do their souls”. That’s the main purpose of doing fitness and spa, get healthy bo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y and soul equally. It means that you can illustrate this with something equal or balance. The most common symb

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l to illustrate the balance is a “Ying-Yang” symbol. But you can not use this symbol as it is (that wouldn’t be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

unique, would it?!). Try to modify and make it related to the fitness/spa field. That would be another challeng

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for you as a designer…

I’m sure that the exploration of each business area to be exposed on logo is unlimited

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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