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According to the Pew Internet & American life Project, 62% of searchers are unaware of the distinction between paid and unpaid results. 38 % of searchers ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e aware of a distinction between paid and unpaid results. So what are paid and unpaid search results?

Organic Search Listing or unpaid search results are w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bsites that are listed in Search Engine page results for free usually found by search engine spiders or robots and then ranked based on the formula by the s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

earch engines.

Spiders, web crawler or Robots is a program or automated script which browses the internet in a methodical, automated manne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. Web Crawlers crawls the web by browsing most of the websites out there and tries to find new websites built. Whenever the web crawler visits a website, it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

takes a snap shot or a picture of that particular website and stores it in its database and indexes it to later bring the relevant websites up whenever we

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

earch for a keyword. The way search engines index and rank the site differs from one search engine to another search engine.

Organic Search listings are th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e websites that shown in the search engine page results when you search for specific keyword, which is free and in order to get this free organic search eng

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne results the designers, programmers or the Search engine Optimizer should follow the guidelines provided by these search engines while building the websit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e. Some of the formulas are. Having a keyword rich page Title, have a keyword rich Description, having reputed links from trusted websites, having keywords

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ithin the copy basically building a website for a normal user where they can find useful information. There are number of guidelines given by these search e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gines. I have listed only a few.

On the other hand, Paid listing or Pay per click is websites that are usually listed either on the top and or listed on th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e right side of the results where it says sponsored results. In order to get listed in those results, they have to pay the search engines to be listed there

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in those areas. Normally it is based on bidding for keywords. If you want your website to be higher on the paid search results, you have to be the higher bi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dder for that particular keyword to get on top of other websites. If you are bidding for highly competitive keywords, you will eventually have to pay more i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

order to get into the top listings.

Organic Search Results and Paid listings have their own advantages. If you are looking for a short term or a seasonal

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

listings, paid listings are one of the easiest and fastest way to get in to search results, Organic search listings are long term and will take time to get

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nto search results depending on how much you follow the guidelines and dedicate the time to optimize the site.

If you like to more about Search Engine Opti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mization, Tips on how to get into search results or like to know more. Visit my blog : http:

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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