Main Subject - Internet and Businesses Online

Search directories differ from search engines by providing a range of categories

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for users to browse. Rather than enter a keyword into a search box, users click t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hrough categories and sub-categories narrowing down their options.

You could say

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that search engines are like going straight up to the sales assistant and asking

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

what they have in eveningwear; search directories are like browsing through the s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tore and seeing what catches the eye.

How you make your site catch the eye in a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

directory though is actually pretty similar to standing out in a search engine: i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

’s all about relevancy—a mixture of keywords and links.

Submitting to Search Dir

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ectories

Submitting your site to a search directory is a little tougher than sub

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mitting to a search engine. Directories don’t have spiders—they rely on humans. W

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

en you submit your site, whether it’s to Yahoo! or any of the other myriad direct

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ories, you’ll have to complete a form that will include your URL, Page Title, Key

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

words and a Page Description.

Your keywords and title will play some role in you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r ranking, but for the description, it’s much better to put a hard sell that will

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

attract users. There’s no point having a link at the top of a category if no one

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wants to click on it.

Bear in mind that because each submission to a directory i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s checked by a human editor, it can take quite a while for your site to be approv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d and listed. Some sites do have express services but these are pretty pricey (Ya

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hoo! wants $299 and $600 for adult sites!), and if they decide your site isn’t su

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

itable for a category, you don’t get your money back. It’s usually worth the wait

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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