Main Subject - Internet and Businesses Online

Do you have or utilize the services of an SEO specialist? What is their primary focus? If it’s to get you to the top of the search engines then let me forewarn you – in tod

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ay’s online world, search engine ranking is not and should not be the primary focus of any SEO specialist. If it is, then let me say one thing… they are not a specialist, fi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d a new SEO!

A true SEO does not just focus on search engine ranking. This is the game of the past. Today’s top SEO specialists know and understand the search engines, how

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they work, their algorithms and how to increase sales in a number of ways.

So if search engine ranking is NOT the most important factor, then what is?

It IS the con

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ersion of sales from the amount of website traffic!

In the end, sales are what drive our businesses forward - so without new sales, there will be no growth and with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ut growth your business will not be on a path to success.

So in terms of SEO, why should this be any different?

It shouldn’t. As an example, let’s say y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur website is listed on the first page of Google for a certain search term but NOT receiving many sales, then I would say that your SEO is NOT producing the results you shoul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be looking for. However, if you’re not even on the top 5 pages in Google, but you HAVE increased sales over the past X months, then I would say your SEO IS showing signs of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

success.

Now let’s compare your sales to your website traffic and determine your conversion rate. If your SEO has doubled your traffic over the past X months but your sales

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

have not doubled since then, then I would say you need to re-focus on what’s most important. First, focus on getting more sales with less traffic. After you’ve accomplished

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

this, then you and your SEO can work on increasing your website traffic because at that point, you should be able to double your sales by doubling your traffic. Yet, without

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

this foundation in place, you will just be wasting your time, money and energy since you’re not focusing on the conversion of sales from your website traffic.

In terms of s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

les conversions, receiving 100 sales on 1000 website visitors is better than 200 sales on 5000 visitors because the conversion of sales with 1000 visitors is much higher than

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the conversion of sales with 5000 visitors - it’s actually four times higher. If you focus to increase your sales from the 1000 visitors first and after you’ve increased tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to say 200 sales, that’s when it should be time to focus to increase your traffic - because with 5000 visitors, you will now receive 1000 sales instead of the previous examp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e of 200.

I don’t mean to be throwing all these numbers at you to confuse you, my whole point is the fact that sales conversions should be you and your SEO specialist’s main

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

focus. If you can learn to apply this idea of increasing sales conversions, I’m 100% confident you will see tremendous improvements for your business.

As you can see, there

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is more to SEO then just search engine ranking. The top SEO specialists of today will know this and focus on increasing your sales, rather than focusing to increase your ran

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing in the search engines. If your SEO specialist does not think this way, then like I said before, get away fast and find a new one who believes this is the path to success

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Sales are the bread and butter of any business. Do you want more sales or do you want better search engine ranking? The choice is yours! Do what’s best for your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is your working life in the doldrums? Do you feel stuck in a rut? Uncertain about the future? Doing something about it is easier than you think. All it takes is the willingness to set aside thirty minutes and follow a few simple steps.

Joining just any banner exchange can be a BIG mistake! Would you want your Construction related site displayed onto Beckie's Beauty site or how about John's playmate site? Neither would benefit you at all! Drive traffic to your Construction/Services web page, from the right sources.

NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The Naked Man Who Offers You His Shirt. I reall...

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