Main Subject - Business

Over the years we have come to learn that development of a designed corporate grap

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hic identity is much more than a mere benchmark denoting successful arrival in bus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ness. A clearly defined and easily recognized identity has, in fact, become a c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ritical success factor in today’s highly competitive business environment.

Here a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e 10 simple statements that briefly explain some of the primary benefits that can

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

come from a thoughtfully designed and developed corporate image.

1. It’s easier t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

know who you are, which means:

2. It’s easier to know what you do. (Helps develo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

p goals)

3. It’s easier to know how to do it. (Helps with implementation)

4. Les

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

energy is expended overall. (Creates efficiency in communications)

5. Team build

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing occurs naturally when staff can identify with a common symbol, common language

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and therefore common goals. (Sports uniforms are a good example. Every player feel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

part of the group)

6. You can match your image to your clients needs or view of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

his business. (A simple matter of “give’em what they want.”)

7. With a clearly de

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ined identity you communicate more efficiently with your customers, and they remem

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ber you more easily. (Memorability is easier when everybody clearly knows who you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re.)

8. Enhancements in the overall quality of your product or service. (Consiste

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ncy always counts.)

9. Benefits and unique qualities of your business are communi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ated more clearly to your clients thereby increasing sales. (Marketing tool)

10.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Helps set identifiable standards of quality in your product or service. Helps with

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a sense of reliability by developing a “brand identity.” (Brand names are trusted.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Ten Reasons Why Branding Has A Strategic Affect On Your Bottom Line

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