Main Subject - Internet and Businesses Online

If it isn't in Google, it probably doesn't exist. That statement may strike you as an exaggeration, but a lot of people act as if it were true. They run a quick Google search, and if they don't find what they're after right away, they're more likely to adjust their query than move on to another search engine. So if your site is listed on AltaVista, Yahoo, and every

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

other search index on the planet, but Google doesn't know about it, chances are good that millions of people are going to miss it, too.

In addition, it's not just Google proper you should be concerned about. Google's reach is broad, powering the Web search features of AOL and Amazon, your neighour's website or blog, even other search engines like Lycos. And those a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e just the obvious ones proudly displaying a "Google Search". Many more use Google as an underyling search service without announcing the fact.

So if you have a site and you want people to find it, you have to get in Google. Here's what we won't tell you: tips on gaming the Google engine, interfering with the proper functioning of its index or otherwise playing the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Google ranking game unfairly. While Google tries its hardest to keep up with such attempts - and does a pretty good job of it - people have found some dirty tricks that pay off in the short run. If you came to this article looking for that sort of edge, you'd best look elsewhere. A sense of fairness ought to keep you playing straight. But if it doesn't, consider thi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

: Google is known for ignoring or even removing from its database sites that try to trick the crawlers or interfere in the proper operation of the Google engine. Don't become one of the tens of thousands of losers each day who are blacklisted by Google.

Getting Your Site Ready for Google

If you want people - and Google - to notice your site, you've got to m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ke it presentable. That means paying attention to visual, interactive and technical details.

While Google doesn't give care for your choice of colour scheme or whether your humour site is actually funny, it does care about many of the same things your visitors do. If your site is difficult for Google to roam through and road, the search engine is unlikely to index

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t properly and thus include it in search results as you'd like.

Here's some of the things you can do in order to win friends and influence Google:

Don't Hide Indoors

Google only tracks what is actually on the Web and readily accessible. Just because your site is on a server, doesn't mean other people can see it. If you trap your site behind a corporate fir

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wall, at the end of a cable-modem or DSL link that doesn't allow traffic to your home server, or in any other way make it unreachable to the general public, Google will never find it. It may sound obvious, but many a fledgling Webmaster has missed this point. Don't be one of them.

If you set up your site at work and you can't reach it from outside your corporate ne

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

wor, chances are your company doesn't like its employees running web sites from its computers and has set their system to prevent it. Check with your IT department about their policy and where best to put your site on their system.

If you've set up your site at home, make sure your Internet Service Provider lets you run a server over their network. Many don't, so i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

's important to ask. But they may well provide some space for your site on their own servers. In fact, most individuals' sites actually live on their ISP's servers, or third party hosting companies.

Appear Stable

Google - and your visitors - are likely to be put off by complex URLs that are hard to decode and differentiate from one another. For instance, no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ody but you and your server knows what to make of http://www.example.com/products.cgi?cat=autoparts&partnum=6502.

Humans like easily readable, memorable addresses. But Google has its own logic for avoiding complicated URLs. The problem, as Google sees it, is that complex addresses often point to dynamic pages - those that your site has created temporarily, in respo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nse to a query. And a dynamic page suggests to Google that your site may have a large database underlying it - one that would take its spiders eons to discern all the possible ways people could view that data.

- You can spot dynamic pages easily: they include a "?" in the URL -

For example, say your site sells socks and it's connected to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our huge database containing descriptions and prices for thousands of pairs of socks. When somebody searches your website for 'blue children's socks'. your site might generate a page just for that person, showing the eight items that match that query. If Google catches a whiff of this setup, it flees in terror, assuming that to properly track your site it would need

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to index thousands of millions of pages, many of which might show the same thing in a different order.

The most well-known system for creating dynamic pages is called GCI, which stands for Common Gateway Interface and is the "Look at me, I'm building Web pages on the fly" of file types. CGI scripts are bits of programming code you can set to build web pages on requ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

st out of databases and other bits and bobs. If you're using CGI scripts, Google may not properly index your site, which is what's happening if Google seems to know about all of your site except for the parts served up by a CGI script. It the situation were dire enough (that is Google is ignoring you altogether), you might want to consider reconfiguring your system.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Because it knows what it's getting, Google is more comfortable with sites consisting of pages that you always have up (known as static pages). URLs with endings like .html and .htm indicate stability and are thus Google-friendly.

Provide a clear path into your site

Google, like humans, hates wasting time on superfluous pages. The most serious offender is t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e splash page, that annoying intro page that you sometimes have to view or click through before you get to a site's real home page. Splash pages typically feature Flash animations that can suck important minutes out of your day, but offer nary a real link to anything. Google - and many visitors - take a dim view of splash pages. Do everyone a favour and skip

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hem. You can show off your graphic sensibility and your Flash skills on real pages in your site.

Don't use frames if you can help it.

Frames - pieces of web pages you can designate to appear independently of other items on a page, like scrolling a scrolling column that moves while the navigation bar next to it stays put - are confusing to robots and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eople alike. Use them sparingly, if you must use them at all, and label them clearly. You should also consider providing a noframes option just in case the spider- or, indeed, your visitor's browser - doesn't know quite what to do with frames.

Find and Fix Broken Links

Google's spiders, like nearly all web site visitors, have zero interest in guessing where

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

this or that link should have taken them. In fact, spiders have nothing but links to go on to find the rest of your site; don't stop them short with a broken link. Before you publish a new article or add any new links within your site, preview the content in your browser and make sure that any links you've embedded do, in fact, point where they're supposed to

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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