Main Subject - Internet and Businesses Online

What is Digg?

Digg is a community-powered news and content website with a strong focus on science and technology. Huh? What that means is that all content is sub

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mitted by everyday users such as you and me.

How does Digg work?

After submitting content such as news, videos and humor, other users browse and read your submis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion and Digg what they like best. If your content receives enough Diggs, it is pushed to the front page for over one million users to see and comment on.

Definition: Power to the peop

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le Web 2.0 style.

What is “The Digg Effect”?

Digg is a global 100 site currently ranked as the 86th most popular website in the world according to Alexa.com. Th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s means one thing; if your site hits the front page of Digg, prepare for a quick surge in traffic that reaches into the thousands.

Defined by Wikipedia.com, “The Digg Effect” is the p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

enomenon of a popular website linking to a smaller site, causing the smaller site to slow down or even temporarily close due to the increased traffic.

A close friend of mine works as

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a Web Analytics Manager for a company that has had content hit the front page of Digg on multiple occasions. According to him, you should expect at least 10,000 visitors when on the f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ont page, and approximately 3,000 - 5,000 over the next 5 days.

That sounds manageable, right? Well that is just half of “The Digg Effect.” Since making the front page of Digg most

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

likely means that you have provided some sort of unique and interesting content; there are people that are willing and ready to share the content with the world.

And how do th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y share it with the world?

They share it through their blogs, social bookmarking, and even through some of Digg’s competitors. My Web Analytics buddy said that they re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eive just as much traffic from the “sharing” on sites such as del.icio.us, reddit.com, and online blogs.

Will it help my Industrial Business?

This is the big questio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n. And the answer is… maybe! Before attempting to hit Digg, research and answer the following questions:

1. Are people within my industry users of Digg?

2. Is content

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

related to my industry popular on Digg?

If not, answer the following questions:

1. Is there something within my industry that will or has had an affect the mainstream?

2.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Is there anything within my industry that people may find humorous?

3. Is there anything controversial within my industry that may have a mass appeal?

Remember, reaching t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e front page of Digg can’t hurt your Industrial Search Engine Optimization.

The importance of incoming links to your SEO strategy is something to keep in mind when it comes to “The Di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g Effect.” If you in fact want your website to succeed with the chief search engines, a key component of your SEO strategy must focus on the importance of incoming links. Assuming th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at Digg users find your content unique and interesting, you will receive incoming links from a variety of sites around the web. Link building can be one of the most difficult aspects t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

any SEO strategy, which in my opinion, makes “The Digg Effect” a sweet deal!

Digg Competitors

Reddit.com

Slashdot.com

Netscape.com

Note: Your primary focus should

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be offering unique and valuable content to Digg users. The hits and links you receive in return are just gravy. If you do attempt to Spam Digg, users will recognize it and immediate

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y “Digg Down” your submission.

Ecreativeworks is a Minnesota Web Design Firm offering SEO Services

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/75278/mainsubjects-SEO-Trends-for-Industrial-Business--The-Digg-Effect.html">SEO Trends for Industrial Business - The Digg Effect</a>

BB link (for phorums):
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