Main Subject - Internet and Businesses Online

The Internet community full of buzz about semantic search engines and what changes they can bring to Internet marketing and SEO.

This gave me an idea to make a testing comparison-research of Google.com and Hakia.com (semantic search en

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gine, in beta version) to check the 'usefulness' of their search results.

Test Rules:

I have done testing search in different terms, usually going 2-3 pages deep (each page had 10 results). This means my research cannot be representing the fully ob

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ective picture. But as typical surfers usually don't go deeper than 2-3 pages, the rules for comparison are following the natural pattern of search. In any case, I tried to be very objective, because I am not working at Google or Hakia.

Search Query - Sea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ch Engine Optimization.

Google.com: displayed wikipedia link; gave some links to forums and to SEO companies; but it's important to mention that most of the results where - index pages of websites, as if Google was helping you to find industry le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ders (SEO companies or forums).

Hakia.com: gave more links to the pages where educational info about SEO was published (usually article directories); also some communities (again, more to the pages where SEO basics are touched); also links news, but for some

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

reason they were broken - maybe it's a problem of a beta version.

Summary: Google was showing more industry leaders (SEO companies or forums or communities), Hakia was more inclined to display content about what is SEO.

Search Query - Website Host

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng Mistakes.

Google.com: mostly the pages with articles on all types of sites, popular article directories or nicely established niche sites with articles about this topic published.

Hakia.com: the same to Google, and many matches - links

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to the same content, sometimes on the same sites.

Summary: both search engines when it comes to the educational type of content were quite good and displayed the articles that really helped to explain typical website hosting mistakes; this can be a good sign

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat Google indeed cares about content and maybe already plays the semantic game.

Search Query - Payment Solution.

Google.com: mostly the industry majors that provide all types of payment solutions.

Hakia.com: also some industr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y majors, but a lot less then Google gave; plus very often Hakia was showing sites that had no relations to payment solutions (e.g. some IT companies that in their list of products and services).

Summary: Google was really helpful as instantly showed the lead

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs of the industry for people to choose the best solutions, Hakia for some reason came into the trap when it was not showing much of the educational content about payment solutions and also gave many companies that had did not have real connection to the topic.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng>Search Query - BMW Z4 Coupe.

Google.com: many reviews, road tests and news from the nicely established niche sites (among them - car sellers); strange but the first link from official BMW site was quite low in the results.

Hakia.com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

one of the top links was the one from official site where I could play with colors of this great car and had its review; also many niche news, forums, magazines and car sellers.

Summary: Hakia turned to be quicker in sending me to the official page, perhaps

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

here the semantic content helped to find the car's official details, but on this very query the results can be estimated as pretty equal.

Overall Research Summary.

When doing the testing searches, I could not explain to myself what exactly is 'wron

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

' with Hakia, and then I got it...

Google seems to be binding us to the sites that fit the search demand, and Hakia binds us to the content. As we got used to Google's way, it was quite tough to get used to the new pattern of results. Especially this i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

evident when you want to see offers (industry toppers, service providers, sellers, etc.) and instead you see the "educational how-to" about this topic.

This is neither the drawback of Hakia, nor the advantage of Googl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. But this gives a really different experience of search. At some moment I thought that I completely lost my searching skills and had to start learning again.

Hakia needs to solve some problems. The display broken links of news is any easy one, I think they will sol

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve it very quickly. But more of a problem was the example with 'payment solutions' where I did not get some educational info about what payment solutions are and how to use them, and did not get real help of finding the industry leaders. I thought that the semantic c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntent approach will at least give me some educational stuff about payment solutions - nop.

Internet Marketing and SEO Future.

My opinion is that semantic search does not bring any danger and any big changes to those who have been working with their sites properly.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

verything is like it used to be before - good content, some reasonable on-page optimization, trust in the eyes of search engines and backlinks from authority sites - and you have good and stable positions in search engines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Internet has perhaps helped business like no other tool ever conceived. It helps level the playing field, especially for small business. As you might expect, it also has a lot more on its dark side than Spammers and hackers. There are other dangers you need to know about to protect your business.

How many times have we filled in a product or service feedback other than a complaint? Here's the bottom line: Your customers DON'T want your glossy product or lip smacking service.Customers are programmed to be self-serving.What a pain in the neck! So what exactly do they want?

If you look at most careers, one of the best occupations to make big time money without going to school for 12 or more years is SALES.

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