Main Subject - Internet and Businesses Online

Making Copywriting and Search Engine Optimization Coexist

When it comes to making sales on the Internet, it seems that copywriters and search engine optimization

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

experts are always at odds with each other.

You see, one group wants the salesletter to be absolutely perfect to make maximum sales, and the other group wants t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e page to be optimized perfectly for the search engines to send free traffic their way.

I remember my first experience with a search engine optimization firm. I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

had a site that was designed to sell sunglasses, and I’d just finished writing all the salesletter for the different types of sunglasses available. At the time

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ay per click advertising was a brand new concept, so I wasn’t using it. I wanted to get the free search engine traffic available from sites like Yahoo and Google

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

so I hired some SEO experts to make my site perform better in the SERPs (Search Engine Results Pages). I gave them access to all my pages so they could optimiz

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e everything as necessary.

When they got done my website was properly optimized, but my well crafted salesletters were a complete mess. My writing no longer flo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed nicely, my headlines now sucked, and there were a lot of erroneous words all over the place on my pages. However, the pages did perform better in the search

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ngines.

However, I was not satisfied with better performing pages if it meant I couldn’t sell my visitors anything due to the fact that my salesletters weren’t v

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ery good. It was at this point that I fired the firm that I hired and vowed to learn how to do the search engine optimization myself, and I was going to make the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

search engines like my pages while still preserving the integrity of the salesletter.

The first thing I did was go back and redo the salesletters again. I looke

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at what the firm I hired tried to leave in certain keywords or phrases, but I made them seamlessly blend into the salesletter.

Then as I started to learn more a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bout search engine optimization myself, I started to learn about the importance of having links pointing to my website. So I went out and started to find people

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ho would link to my site.

I frequently tweaked my sales pages, but I always made sure that they made perfect sense to my visitors.

Good copywriting and well opt

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mized pages do exist, especially these days. Here is my checklist for making both work together:

Write your salesletter as you normally would.
G

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

et links to your salesletter with the links containing the anchor text you want your site to rank well for

Make sure the key phrase is mentioned somewhere

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in the salesletter, but ignore ideas like keyword density.

Make sure your title tag contains the keyword you want to rank well for.

Update your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

alesletter frequently (you should always be testing your salesletter anyway)

If your entire website is just the salesletter, add a blog to the site to giv

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e you site more content, as all the search engines like to see a website add new content over time. The most important item on the list is the links.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

So if you’re not going to spend time getting quality links pointing to your website, then don’t waste your time optimizing your salesletter for the search engines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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