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Main Subject - Page Rank VS Search Engine Result Position
It is very common for the Webmasters to mix up the real differences between Google Page Rank and Search Engine Resul
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t Position (SERP). Also known as the Search Engine Result Page, SERP is the main algorithm for web pages ranking. Th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
most common misconception is that the PageRank is directly equivalent to the search rankings. This is not the case.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
This article discusses the real definition of both terms and clarify some common misconceptions.
A main difference
A main difference
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
between Page Rank and SERP is the frequency of update. As stated by the Google Engineer, Matt Cutts, Google updates
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
age Rank approximately once every three months. The updated Page Rank is shown on the Google tool bar. However, Goog
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
le uses the latest Page Rank value of every page when calculating rankings for search queries. Therefore, Page Rank
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s only one of the many factors that were included in the SERP algorithm.
Other than Page Rank, SERP also includes o
Other than Page Rank, SERP also includes o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
her important factors such as content relevancy and freshness when it comes to ranking of a page. Keywords in domain
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
names also contribute to the rankings. Hence, having a high Page Rank does not guarantee a good SERP. In fact, it i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
very common for a page that bears Page Rank of 4 to receive no search engine traffic.
It is also important to unde
It is also important to unde
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
stand how Page Rank is calculated since it affects the SERP. The only factor that determines the Page Rank value is
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the inbound links. Inbound links are incoming links that point to a page. These links are extremely valuable especia
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ly if they contain relevant content. A page will have high Page Rank if it has a good amount of high quality links p
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
inting to it.
Although Page Rank is only part of the main SERP algorithm, it is important to also attract quality i
Although Page Rank is only part of the main SERP algorithm, it is important to also attract quality i
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nbound links so as to achieve a good SERP. In Google's perspective, the more the high quality inbound links a page h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s, the more important is that page. Having a low Page Rank will make achieving a good ranking difficult especially w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
en the competition is strong (ranking for highly competitive keywords).
To conclude, Page Rank is only part of the
To conclude, Page Rank is only part of the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
whole SERP algorithm. Webmasters should always aim for a high Search Engine Result Position (SERP) rather than Page
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ank. A good SERP will receive good traffic from search engine as long as the targeted keywords are commonly searched
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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