Main Subject - Internet and Businesses Online

If you are providing Search Engine Optimization/Search Engine Marketing for a business there nothing more embarrassing when you are asked you how profitable their investment SEO is and all you can do is make an “educated” guess.

You should know exactly h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow much additional money your clients are making for every dollar they spend on SEM (their ROI).

First, you should first add up the monthly amount you charge your client, the monthly cost of each of your PPC campaigns (i.e. adwords, overture and adcenter

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

), and the monthly advertising cost from each of the other websites you advertise with.

Second, you should use google analytics to see the referral sales from other sites that you advertise on. Multiply the monthly unique visitors from each PPC search e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gine and for each website you advertise with. Multiply the number of monthly unique visitors x the conversion rate x the average sale for each transaction which equals the gross revenue from each referral website. I would export the information for each

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

referral website onto an excel spreadsheet and sort the cells in descending order.

Third, subtract the PPC costs and advertising costs for each respective search engine and website. Calculate the net difference between the gross revenue and costs to com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

up with net sales. You should also create a percentage column to see what percent of your sales are spent on advertising. If the percentage is more than 10% or if it exceeds your ad budget, you may have to rethink your advertising plan. Determine whic

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h sites offer the best return on investment. If those aren’t good enough keep looking for new ones until you find advertising partners that deliver a profit.

Be careful that you understand the quality of the traffic coming to your site. There is a big

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

difference between impressions, click-thrus and conversion rates. You can artificially drive a lot of traffic to your site with broad keywords using PPC, but will those visitors convert into sales? You ad and your respective landing pages have to be rel

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vant to one another. I have seen companies spend thousands of dollars a day on broad keyword terms using PPC to get traffic, but their landing pages were not specific to the needs of the visitors, thus their conversion rates were too low to justify the P

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

PC expense.

I noticed that one of our competitors recently went out of business because they didn’t monitor their PPC costs closely enough even though they went from zero sales to $8 million within 3 years. I was able to use a web scraping service called

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

spyfu to monitor the exact details their adwords campaign to see the exact content of all of their ads, the amount they spent on keywords, which keywords they were using and who their competitors were.

Make sure you have goals set up in google analytics.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

You should have a well-defined sales funnel for each step of your shopping cart. Try to imagine your sales funnel as a real plastic oil funnel with 4-10 big holes punched into it. Imagine your frustration trying to pour expensive oil into the funnel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

only to watch more than half of it leak through the holes. If you don’t plug the holes in your sales funnel, you will be wasting money but on a much larger scale. You need to spend a lot of time to understand why there are holes in your funnel in the fi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st place.

The final step in your sales funnel (google analytics sales goal) should be a thank you page indicating a confirmed order. You should carefully monitor the drop rates between each step within your sales funnel and find ways to keep your custo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mers in the sales funnel until they place an order.

There are literally hundreds of ways of improving conversion rates such as offering a low price guarantee, putting certain trust icons on your check out page, offering effective features and benefits of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your products and services, etc.

Use the goals tab in google analytics as often as you can. Check the ‘Total Conversions’ and ‘Conversion Rate’ reports on a daily basis to track the sales (multiply the number of sales x the average transaction) and to t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rack your conversion rate. Raising your conversion rate by just 1% could actually increase your sales by million of dollars. If you can come up with 100 ideas that will increase your conversion rate by .01%, those 100 ideas will add up to 1%!

Your webs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ite and your shopping cart must project the impression that you are trusted, that you are an authority on the subject, you have or can answer any questions the customer may have, and that you will fulfill or exceed the customers expectations.

Remember to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

keep careful track of your monthly sales and costs and keeping finding ways to improve your client’s ROI.

I was very surprised to see a very expensive and lengthy Search Engine Marketing proposal offere

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d to one of my clients. The slick 50 page proposal had no reference to my client’s ROI. How would that client be accountable for all of their “services”? If a SEM company wants to increase your sales, they must show you how they will do it in ROI terms

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To market your business, know that giving things away actually equals giving back to yourself and your business. This applies to advice, services, publicity, as well as products, and money. Consider the following ideas when it comes to the business principles of giving and receiving.

That's all I do – nothing pushy, or anything like that. Generally, I get between a 25 and 50% response rate when I send those emails out, one at a time, personalized with their name. I usually get a few bounces, but that is okay too. So what do I like to mail for the swap...

A simple technique to create relevant keywords and Ads that will ensure the price you pay per click will go down and your ad placement positions will go up

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Main Subject - How To Tie in ROI With Your Client's SEO Campaigns

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