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Google has just rolled out something called Universal Search. What is it, and how will it affect page rank, SEO Strate

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gy and search engine positioning ? It is a fundamental change to the Google Algorithm or does it just add a few bells and wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

istles ?

Well, it may be too early to tell for sure, but my best guess is that it is going to have a big impact on general type

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s of informational search. How is shakes out in the long term for SEO, remains to be seen. The impact could be quite dramatic.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I am a little concerned at this point, that it might complicate SEO Strategy and make our efforts more challenging.

Righ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t now, the results are only beginning to change certain types of searches. For example, if you search for the word “Gorilla” y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou will get a series of results on basic Gorilla information, followed by “Gorillaz” results, which is a virtual band, followed b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y news results for Gorilla.

Frankly, I’m not very pleased to see alternative spelling results listed in the results search. I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

appreciate the spelling suggestions that Google makes at the top of the page, as long as they ask “Is this what you are looking f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or”, and it gives you a choice. I would prefer that Google not make misspelling assumptions for me, based on frequency of reques

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s, and then display the results together with the correctly spelled results.

Are we to assume that the future of Google will req

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uire webmasters to optimize their pages for misspellings as well as correct spellings of their keywords to maximize search engine

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

position ? If this is a harbinger of things to come, I think Google should refine their algorithm to eliminate this possibility

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

Each of the results sections mentioned for Gorilla listed above is separated by a thin blue line, to let you know that the sea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rch results have been categorized. This is not a bad idea, but it remains to be seen how press releases, articles, and other typ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es on line information are prioritized.

There are at least 7 general types of information that Google indexes, Web site pages –

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

(articles included), news, maps, images, audio, video, books, etc.. If each one of these types of information is categorized and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

prioritized in a separate section, the traditional organic search results will get pushed down to subsequent pages.

This is cer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tainly something to watch for in search engine results over the weeks and months to come. In the interest of the ever evolving s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

earch for the most relevant information, Google may have complicated SEO Strategy and the job of webmasters and SEO practitioners

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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