Main Subject - Internet and Businesses Online

I think we hear this more often than not in the world of Search Engine Optimization or even Internet Marketing.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

But what are the steps taken to actually find relevant keywords that will help your business?

The basic idea of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

brainstorming is to figure out what might be a good search term for your related area. The reason I say might i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

because for obvious reasons, we do not have any data yet. Take in every keyword that possibly have similar them

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es, concepts, categories, etc. At this point we basically want to gather candidates so that you can narrow down

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your search later on.

The popular tools out there that aid the process are tools like KeywordDiscovery.com and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ordtracker.com. Below, I am going to outline a couple if differences between them.

Keywords discovery
- T

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hey have one of the largest databases of keywords which estimate around 18 million searches.
- Have season

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

al data which is really advantages for people who are interested in promoting seasonal products e.g. Christmas g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fts
- Keyword spiders: Throw a URL to them and it will spider possible keywords that people actually searc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h for within that page.

Word Tracker
- They have a clean database plus a lot of comprehensive search dril

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

led down to a lot of long tail keywords.
- Automated Pay per Click bid search to make the research easier.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

br> - They have a known market share from Metacrawler and Dogpile which are source search engines.

So when we

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

have gathered a substantial amount of keywords the most important thing to remember is relevancy. The choice of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

keywords revolves on how relevant it is to your business. As simple as it sounds, we still often get blinded but

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

how “relevant” a keyword is in actual terms. Some search terms have multiple meanings. There are terms which peo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ple search for information and there are terms which people search who are ready to buy.

The logic is if “keywo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rd A” has 1000 searches a month but its only 10% relevant to your site, in comparison with “keyword B” which has

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

only 100 searches a month with a 90% relevancy, which do you think will convert more at the end of the day?

My

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

next article will dwell deeper into weighted popularity formula which helps calculate relevancy on your keywords

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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