Main Subject - Internet and Businesses Online

The biggest search engine of them all is without a doubt Google. What they say goes, and most website owners just have to put up with it. It is always good to know what SEO techniques that Google will allow, but most

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of all, what they will not allow. They can blacklist your site for as long as they want, and you will never be able to get a high ranking again if you cross them once.

Knowing how important a great ranking is for y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our web site or blog site, here is a list of six SEO techniques you SHOULD NOT do for any reason:

1. YOUR WEB PAGE TEXT IS IN GRAPHICS FORM ONLY
Google considers "burying" text in your HTML code hides the text

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

from their spiders that are trying to detect all of your relevant content. They feel this is manipulating their search engines and they don't like that one bit.

2. YOUR SITE HAS A BLACKLISTED WEB PAGE LINKED TO IT

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r> A good rule of thumb regarding this issue is never to link to a "link farm" or a "Free for ALL" link page. These websites deal in every under-handed cheap trick they can find to bypass Google's strict submission

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rules, thereby bringing every other website linked to them down in the gutter. Make sure that all of your links lead Google and your site visitors to reputable pages at all times.

3. BAD LANGUAGE ON YOUR MAIN PAGES<

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

br> This also includes using ethnic slurs of all types, as Google really looks down on racist sites that result in hate crimes or other controversial events.

4. LINK BUYING
Google really hates when you have to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pay another site just to link with yours. If your site is worthy of being included in Google's main pages, why on earth would you have to buy a link? It does not make much sense from a business standpoint either, be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cause you should put your promotion budget somewhere else entirely.

5. CLOAKING
When you present one web page to your readers and another page just for the spiders from Google to search for relevant keywords, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

his is known as "cloaking". If an SEO specialist says it's OK to do it his way, tell him firmly "No way!" and go with another SEO company that is more reputable.

6. YOUR SERVER IS DOWN DURING A GOOGLE SEARCH
Yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

say that this is not your fault, but in a way it is. You cannot afford any down time as far as your main web pages are concerned, because that eats into your profits on a weekly basis if it happens too much. So alwa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ys find the best server possible for your site, no matter the cost. And when Google sends out their spiders to your main pages for ranking purposes it is a HUGE error if your server is down and Google comes back with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an error message. Big problem time!

7. ZERO LINKS
Your website must have a least one back link coming in from a reputable website for Google to recognize you as worth their time. So before you submit your web p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ages, make sure you link to somebody first.

8. KEYWORD STUFFING
I went over this is another recent article, but it is a very important technique to remember to avoid. If Google thinks your pages are filled with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

certain keywords that you have included over 10% in the content's overall body, you will be heavily penalized by Google for keyword stuffing that will be hard for your site to recover from.

9. COPYRIGHT VIOLATION

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r> If somebody has reported your site as having stolen their exact wording on content pages, or have accused your website of stealing images and graphics from their own pages, Google will come after you and make sur

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e that you eliminate the text and images from your site immediately. But just to make sure that Google never has to do this, ALWAYS refrain from plagiarizing anybody else's website for any reason whatsoever.

10. USA

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

GE OF FLASH PAGE AS MAIN PAGE
If you really want to make your visitors pay attention to your main page, just get creative with an animated logo or put some very nice HTML coding on your front page for some reall

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y nice graphics. In other words, use every other "flashy" technique to get a web surfers attention except for using a flash page. Google's spiders cannot read the text in a flash page, so Google thinks that you are m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

anipulating that page for their search engine rankings.

Stay away from all of these SEO techniques and page re-designs and you should be OK in climbing up the much-coveted rankings of Google's main category web page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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